VZIO vs. SONO, VSTO, CNK, FUN, SIX, CMPR, CABO, MBC, MLKN, and RSI
Should you be buying VIZIO stock or one of its competitors? The main competitors of VIZIO include Sonos (SONO), Vista Outdoor (VSTO), Cinemark (CNK), Cedar Fair (FUN), Six Flags Entertainment (SIX), Cimpress (CMPR), Cable One (CABO), MasterBrand (MBC), MillerKnoll (MLKN), and Rush Street Interactive (RSI). These companies are all part of the "consumer discretionary" sector.
Sonos (NASDAQ:SONO) and VIZIO (NYSE:VZIO) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, dividends, profitability, valuation, earnings, community ranking, risk and institutional ownership.
Sonos has a beta of 2, suggesting that its share price is 100% more volatile than the S&P 500. Comparatively, VIZIO has a beta of 2.08, suggesting that its share price is 108% more volatile than the S&P 500.
Sonos received 252 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 46.84% of users gave VIZIO an outperform vote.
In the previous week, Sonos had 10 more articles in the media than VIZIO. MarketBeat recorded 12 mentions for Sonos and 2 mentions for VIZIO. Sonos' average media sentiment score of 0.02 beat VIZIO's score of 0.01 indicating that VIZIO is being referred to more favorably in the news media.
VIZIO has a net margin of 1.00% compared to VIZIO's net margin of -2.82%. Sonos' return on equity of 3.91% beat VIZIO's return on equity.
85.8% of Sonos shares are owned by institutional investors. Comparatively, 66.2% of VIZIO shares are owned by institutional investors. 3.3% of Sonos shares are owned by company insiders. Comparatively, 45.1% of VIZIO shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Sonos currently has a consensus price target of $21.00, indicating a potential upside of 23.24%. VIZIO has a consensus price target of $10.77, indicating a potential upside of 1.73%. Given VIZIO's stronger consensus rating and higher possible upside, equities analysts clearly believe Sonos is more favorable than VIZIO.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
Summary
VIZIO beats Sonos on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VZIO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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