ZETA vs. CXM, MQ, INST, BRZE, NABL, CLBT, LSPD, COUR, AVPT, and MTTR
Should you be buying Zeta Global stock or one of its competitors? The main competitors of Zeta Global include Sprinklr (CXM), Marqeta (MQ), Instructure (INST), Braze (BRZE), N-able (NABL), Cellebrite DI (CLBT), Lightspeed Commerce (LSPD), Coursera (COUR), AvePoint (AVPT), and Matterport (MTTR). These companies are all part of the "prepackaged software" industry.
Sprinklr (NYSE:CXM) and Zeta Global (NASDAQ:ZETA) are both mid-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, media sentiment, profitability, dividends, risk, earnings, institutional ownership, analyst recommendations and valuation.
Sprinklr received 9 more outperform votes than Zeta Global when rated by MarketBeat users. Likewise, 55.95% of users gave Sprinklr an outperform vote while only 52.78% of users gave Zeta Global an outperform vote.
In the previous week, Zeta Global had 5 more articles in the media than Sprinklr. MarketBeat recorded 7 mentions for Zeta Global and 2 mentions for Sprinklr. Sprinklr's average media sentiment score of 0.63 beat Zeta Global's score of 0.22 indicating that Zeta Global is being referred to more favorably in the news media.
Sprinklr has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.
40.2% of Sprinklr shares are held by institutional investors. Comparatively, 75.8% of Zeta Global shares are held by institutional investors. 30.1% of Sprinklr shares are held by company insiders. Comparatively, 36.1% of Zeta Global shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Sprinklr presently has a consensus price target of $16.90, suggesting a potential upside of 37.85%. Zeta Global has a consensus price target of $18.75, suggesting a potential upside of 15.07%. Given Zeta Global's higher possible upside, analysts plainly believe Sprinklr is more favorable than Zeta Global.
Sprinklr has a net margin of 7.02% compared to Sprinklr's net margin of -22.20%. Zeta Global's return on equity of 8.15% beat Sprinklr's return on equity.
Sprinklr has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.12, meaning that its share price is 12% more volatile than the S&P 500.
Summary
Sprinklr beats Zeta Global on 10 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ZETA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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