HNST vs. REV, YSG, NHTC, FLGC, JMIA, BYON, HEPS, MYTE, SFIX, and DDL
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Revlon (REV), Yatsen (YSG), Natural Health Trends (NHTC), Flora Growth (FLGC), Jumia Technologies (JMIA), Beyond (BYON), D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS), MYT Netherlands Parent B.V. (MYTE), Stitch Fix (SFIX), and Dingdong (Cayman) (DDL).
Honest (NASDAQ:HNST) and Revlon (NYSE:REV) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, profitability, risk, institutional ownership, community ranking, media sentiment, analyst recommendations and dividends.
Honest has a net margin of -6.27% compared to Revlon's net margin of -18.74%. Revlon's return on equity of 0.00% beat Honest's return on equity.
45.5% of Honest shares are held by institutional investors. Comparatively, 6.5% of Revlon shares are held by institutional investors. 8.6% of Honest shares are held by company insiders. Comparatively, 86.1% of Revlon shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Honest has higher earnings, but lower revenue than Revlon. Honest is trading at a lower price-to-earnings ratio than Revlon, indicating that it is currently the more affordable of the two stocks.
In the previous week, Honest had 2 more articles in the media than Revlon. MarketBeat recorded 2 mentions for Honest and 0 mentions for Revlon. Revlon's average media sentiment score of 0.58 beat Honest's score of 0.48 indicating that Revlon is being referred to more favorably in the news media.
Revlon received 255 more outperform votes than Honest when rated by MarketBeat users. Likewise, 51.78% of users gave Revlon an outperform vote while only 35.00% of users gave Honest an outperform vote.
Honest currently has a consensus target price of $4.55, suggesting a potential upside of 80.56%.
Honest has a beta of 1.83, meaning that its share price is 83% more volatile than the S&P 500. Comparatively, Revlon has a beta of 1.92, meaning that its share price is 92% more volatile than the S&P 500.
Summary
Revlon beats Honest on 8 of the 15 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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