Jumia Technologies AG is a leading pan-African e-commerce platform that connects consumers, sellers and service providers across the continent. Founded in 2012 and headquartered in Berlin, Jumia pioneered online retail in emerging African markets by offering a broad range of products—from electronics and fashion to home appliances and groceries—through its digital marketplace. The company’s initial focus on bridging the infrastructure gap in Africa has grown into a comprehensive ecosystem designed to enhance convenience, accessibility and trust for millions of customers.
At the core of Jumia’s operations is its Marketplace, where third-party sellers list goods and Jumia handles website management, digital marketing and customer support. To address logistical challenges, Jumia Logistics provides end-to-end delivery and warehousing solutions that enable reliable fulfilment even in regions with limited infrastructure. Complementing these services is Jumia Pay, a fintech offering that facilitates secure payment processing, mobile wallets and merchant services to streamline transactions both online and offline.
Jumia currently operates in over a dozen countries, including key markets such as Nigeria, Egypt, Kenya, Morocco, Côte d’Ivoire, Tunisia and Ghana. By tailoring its offerings to local consumer preferences and partnering with regional merchants, the company has cultivated a diverse network of stakeholders that spans urban centers and rural communities alike. Strategic collaborations with telecom providers, financial institutions and logistics partners further reinforce Jumia’s ability to innovate in areas such as digital payments, micro-lending and last-mile delivery.
Leadership at Jumia is spearheaded by co-CEOs Jeremy Hodara and Sacha Poignonnec, who co-founded the business and continue to guide its growth strategy across multiple fronts. Supported by a global management team and a board with extensive experience in e-commerce and emerging markets, Jumia remains committed to driving digital inclusion through ongoing investments in technology, customer service and local talent development.
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