Free Trial

Honest (HNST) Competitors

$3.23
+0.07 (+2.22%)
(As of 07/12/2024 ET)

HNST vs. YSG, REV, NHTC, FLGC, RVLV, HEPS, BYON, SFIX, BWMX, and DDL

Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Revlon (REV), Natural Health Trends (NHTC), Flora Growth (FLGC), Revolve Group (RVLV), D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS), Beyond (BYON), Stitch Fix (SFIX), Betterware de México, S.A.P.I. de C.V. (BWMX), and Dingdong (Cayman) (DDL).

Honest vs.

Yatsen (NYSE:YSG) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation, earnings, dividends and community ranking.

45.5% of Honest shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 8.6% of Honest shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Honest received 14 more outperform votes than Yatsen when rated by MarketBeat users. Likewise, 36.07% of users gave Honest an outperform vote while only 34.78% of users gave Yatsen an outperform vote.

CompanyUnderperformOutperform
YatsenOutperform Votes
8
34.78%
Underperform Votes
15
65.22%
HonestOutperform Votes
22
36.07%
Underperform Votes
39
63.93%

Honest has a net margin of -6.27% compared to Honest's net margin of -27.06%. Honest's return on equity of -12.10% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Yatsen-27.06% -12.10% -9.88%
Honest -6.27%-17.44%-10.90%

In the previous week, Honest had 1 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for Honest and 3 mentions for Yatsen. Yatsen's average media sentiment score of 0.94 beat Honest's score of 0.20 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yatsen
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Honest
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Yatsen has a beta of -2.8, meaning that its stock price is 380% less volatile than the S&P 500. Comparatively, Honest has a beta of 1.85, meaning that its stock price is 85% more volatile than the S&P 500.

Honest has lower revenue, but higher earnings than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yatsen$480.96M0.74-$104.90M-$1.21-2.88
Honest$347.19M0.92-$39.24M-$0.23-14.04

Yatsen presently has a consensus price target of $3.80, suggesting a potential upside of 8.88%. Honest has a consensus price target of $4.55, suggesting a potential upside of 40.87%. Given Yatsen's stronger consensus rating and higher probable upside, analysts clearly believe Honest is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yatsen
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Honest
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

Honest beats Yatsen on 13 of the 18 factors compared between the two stocks.

Get Honest News Delivered to You Automatically

Sign up to receive the latest news and ratings for HNST and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

HNST vs. The Competition

MetricHonestCatalog & mail IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$318.60M$73.27B$6.88B$8.68B
Dividend YieldN/A3.66%2.92%4.09%
P/E Ratio-14.0422.8416.3618.00
Price / Sales0.920.955.9786.98
Price / CashN/A23.3035.5732.05
Price / Book2.504.835.554.48
Net Income-$39.24M$1.13B$190.82M$215.59M
7 Day Performance11.76%5.99%2.49%5.39%
1 Month Performance24.71%2.07%3.73%3.29%
1 Year Performance83.52%20.37%2.29%1.91%

Honest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
YSG
Yatsen
0.5617 of 5 stars
0.56 / 5 stars
$3.58
+3.5%
$3.80
+6.1%
-41.8%$363.48M$480.96M-2.961,505Gap Up
REV
Revlon
0 of 5 stars
0.00 / 5 stars
N/AN/AN/A$211.59M$2.08B-0.555,800Analyst Forecast
NHTC
Natural Health Trends
0.4818 of 5 stars
0.48 / 5 stars
$7.13
flat
N/A+27.5%$82.14M$43.92M142.63139Analyst Upgrade
Short Interest ↑
News Coverage
FLGC
Flora Growth
2.9141 of 5 stars
2.91 / 5 stars
$1.00
+8.7%
$6.00
+500.0%
-59.4%$13.37M$76.07M0.0097Short Interest ↓
Positive News
RVLV
Revolve Group
3.6416 of 5 stars
3.64 / 5 stars
$15.06
-2.8%
$20.50
+36.1%
-10.2%$1.07B$1.06B44.291,478Positive News
HEPS
D-Market Elektronik Hizmetler ve Ticaret A.S.
1.2916 of 5 stars
1.29 / 5 stars
$2.96
-1.7%
N/A+80.0%$832.89M$1.54B98.673,213Short Interest ↑
BYON
Beyond
2.8354 of 5 stars
2.84 / 5 stars
$12.40
-3.7%
$30.36
+144.8%
N/A$567.30M$1.56B-1.52830Options Volume
SFIX
Stitch Fix
2.9611 of 5 stars
2.96 / 5 stars
$4.33
-1.8%
$3.45
-20.2%
+11.0%$529.74M$1.43B-4.255,860Insider Selling
News Coverage
BWMX
Betterware de México, S.A.P.I. de C.V.
2.2271 of 5 stars
2.23 / 5 stars
$14.31
+2.2%
N/A+13.8%$522.11M$13.35B7.992,294Negative News
DDL
Dingdong (Cayman)
0.2368 of 5 stars
0.24 / 5 stars
$1.92
+3.2%
$1.98
+2.9%
-30.4%$453.56M$2.80B-64.003,015Short Interest ↑
Gap Up

Related Companies and Tools

This page (NASDAQ:HNST) was last updated on 7/13/2024 by MarketBeat.com Staff

From Our Partners