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Honest (HNST) Competitors

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$5.41 +0.08 (+1.50%)
Closing price 09/22/2026 04:00 PM Eastern
Extended Trading
$5.39 -0.02 (-0.30%)
As of 09/22/2026 07:52 PM Eastern
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HNST vs. COTY, HLF, EPC, ODD, and BWMX

Should you buy Honest stock or one of its competitors? Honest's main competitors and comparable companies include Coty (COTY), Herbalife (HLF), Edgewell Personal Care (EPC), ODDITY Tech (ODD), and Betterware de Mexico SAPI de C (BWMX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Honest compare to Coty?

Honest (NASDAQ:HNST) and Coty (NYSE:COTY) are both consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, valuation, institutional ownership, risk, profitability, earnings, media sentiment and analyst recommendations.

Honest has higher earnings, but lower revenue than Coty. Honest is trading at a lower price-to-earnings ratio than Coty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.60-$15.69M-$0.11N/A
Coty$5.81B0.41-$604.80M-$0.70N/A

Honest has a net margin of -3.56% compared to Coty's net margin of -10.42%. Coty's return on equity of 5.68% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Coty -10.42%5.68%1.82%

In the previous week, Coty had 3 more articles in the media than Honest. MarketBeat recorded 7 mentions for Coty and 4 mentions for Honest. Honest's average media sentiment score of 1.32 beat Coty's score of 0.32 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Coty
1 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Honest has a beta of 2.24, suggesting that its share price is 124% more volatile than the broader market. Comparatively, Coty has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market.

Honest presently has a consensus price target of $4.84, indicating a potential downside of 10.54%. Coty has a consensus price target of $3.24, indicating a potential upside of 21.16%. Given Coty's higher possible upside, analysts plainly believe Coty is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Coty
2 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.85

45.5% of Honest shares are owned by institutional investors. Comparatively, 42.4% of Coty shares are owned by institutional investors. 9.4% of Honest shares are owned by insiders. Comparatively, 5.9% of Coty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Honest beats Coty on 12 of the 17 factors compared between the two stocks.

How does Honest compare to Herbalife?

Honest (NASDAQ:HNST) and Herbalife (NYSE:HLF) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

Honest has a beta of 2.24, suggesting that its share price is 124% more volatile than the broader market. Comparatively, Herbalife has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market.

Honest currently has a consensus price target of $4.84, suggesting a potential downside of 10.54%. Herbalife has a consensus price target of $17.67, suggesting a potential upside of 44.56%. Given Herbalife's stronger consensus rating and higher possible upside, analysts clearly believe Herbalife is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Herbalife
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.63

Herbalife has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Herbalife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.60-$15.69M-$0.11N/A
Herbalife$5.04B0.25$228.30M$1.557.88

45.5% of Honest shares are owned by institutional investors. 9.4% of Honest shares are owned by insiders. Comparatively, 5.1% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Herbalife had 1 more articles in the media than Honest. MarketBeat recorded 5 mentions for Herbalife and 4 mentions for Honest. Honest's average media sentiment score of 1.32 beat Herbalife's score of 1.03 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herbalife
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Herbalife has a net margin of 3.16% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Herbalife 3.16%-43.90%7.89%

Summary

Herbalife beats Honest on 10 of the 16 factors compared between the two stocks.

How does Honest compare to Edgewell Personal Care?

Edgewell Personal Care (NYSE:EPC) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

Edgewell Personal Care has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Edgewell Personal Care, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Edgewell Personal Care$2.22B0.58$25.40M-$2.00N/A
Honest$371.32M1.60-$15.69M-$0.11N/A

In the previous week, Edgewell Personal Care had 1 more articles in the media than Honest. MarketBeat recorded 5 mentions for Edgewell Personal Care and 4 mentions for Honest. Honest's average media sentiment score of 1.32 beat Edgewell Personal Care's score of 1.26 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Edgewell Personal Care
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Edgewell Personal Care currently has a consensus target price of $31.83, suggesting a potential upside of 13.66%. Honest has a consensus target price of $4.84, suggesting a potential downside of 10.54%. Given Edgewell Personal Care's stronger consensus rating and higher probable upside, research analysts plainly believe Edgewell Personal Care is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Edgewell Personal Care
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

91.9% of Edgewell Personal Care shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 3.0% of Edgewell Personal Care shares are owned by company insiders. Comparatively, 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Honest has a net margin of -3.56% compared to Edgewell Personal Care's net margin of -4.55%. Edgewell Personal Care's return on equity of 5.76% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Edgewell Personal Care-4.55% 5.76% 2.35%
Honest -3.56%4.31%3.33%

Edgewell Personal Care has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market. Comparatively, Honest has a beta of 2.24, suggesting that its stock price is 124% more volatile than the broader market.

Summary

Edgewell Personal Care beats Honest on 9 of the 17 factors compared between the two stocks.

How does Honest compare to ODDITY Tech?

Honest (NASDAQ:HNST) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

ODDITY Tech has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.60-$15.69M-$0.11N/A
ODDITY Tech$809.84M1.34$110.75M$0.2478.25

45.5% of Honest shares are owned by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are owned by institutional investors. 9.4% of Honest shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Honest presently has a consensus price target of $4.84, suggesting a potential downside of 10.54%. ODDITY Tech has a consensus price target of $27.41, suggesting a potential upside of 45.95%. Given ODDITY Tech's higher probable upside, analysts clearly believe ODDITY Tech is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
ODDITY Tech
4 Sell rating(s)
10 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.71

Honest has a beta of 2.24, indicating that its stock price is 124% more volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.38, indicating that its stock price is 138% more volatile than the broader market.

In the previous week, ODDITY Tech had 4 more articles in the media than Honest. MarketBeat recorded 8 mentions for ODDITY Tech and 4 mentions for Honest. Honest's average media sentiment score of 1.32 beat ODDITY Tech's score of 0.44 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ODDITY Tech
0 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

ODDITY Tech has a net margin of 2.23% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat ODDITY Tech's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
ODDITY Tech 2.23%2.58%0.80%

Summary

Honest beats ODDITY Tech on 9 of the 17 factors compared between the two stocks.

How does Honest compare to Betterware de Mexico SAPI de C?

Betterware de Mexico SAPI de C (NYSE:BWMX) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Honest has a consensus target price of $4.84, indicating a potential downside of 10.54%. Given Honest's higher probable upside, analysts clearly believe Honest is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Betterware de Mexico SAPI de C has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Betterware de Mexico SAPI de C$744M0.88$55.37M$1.839.11
Honest$371.32M1.60-$15.69M-$0.11N/A

Betterware de Mexico SAPI de C has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market. Comparatively, Honest has a beta of 2.24, suggesting that its share price is 124% more volatile than the broader market.

In the previous week, Betterware de Mexico SAPI de C had 8 more articles in the media than Honest. MarketBeat recorded 12 mentions for Betterware de Mexico SAPI de C and 4 mentions for Honest. Betterware de Mexico SAPI de C's average media sentiment score of 1.57 beat Honest's score of 1.32 indicating that Betterware de Mexico SAPI de C is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Betterware de Mexico SAPI de C
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Honest
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Honest's net margin of -3.56%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Betterware de Mexico SAPI de C8.35% 77.89% 11.28%
Honest -3.56%4.31%3.33%

Summary

Betterware de Mexico SAPI de C beats Honest on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HNST vs. The Competition

MetricHonestPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$586.72M$23.04B$15.58B$13.25B
Dividend YieldN/A5.01%3.27%13.00%
P/E Ratio-49.1821.6114.3025.85
Price / Sales1.6012.87262,279.9391.27
Price / Cash33.3626.8156.7752.02
Price / Book3.562.924.266.42
Net Income-$15.69M$1.13B$837.18M$360.08M
7 Day Performance1.31%0.21%-0.21%2.79%
1 Month Performance7.13%-2.82%-1.66%-2.48%
1 Year Performance40.89%-14.35%10.77%7.15%

Honest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HNST
Honest
2.2111 of 5 stars
$5.41
+1.5%
$4.84
-10.5%
+37.3%$586.72M$371.32MN/A174
COTY
Coty
3.3042 of 5 stars
$2.72
+0.6%
$3.24
+19.4%
-33.7%$2.38B$5.81BN/A11,335
HLF
Herbalife
4.7365 of 5 stars
$12.04
+0.2%
$17.00
+41.2%
+34.3%$1.26B$5.04B7.778,500
EPC
Edgewell Personal Care
3.6521 of 5 stars
$26.79
-0.5%
$31.83
+18.8%
+40.1%$1.24B$2.22BN/A6,700
ODD
ODDITY Tech
2.3594 of 5 stars
$18.82
+3.0%
$27.23
+44.7%
-69.2%$1.05B$679.09M78.42658

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This page (NASDAQ:HNST) was last updated on 9/23/2026 by MarketBeat.com Staff.
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