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Honest (HNST) Competitors

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$5.16 +0.09 (+1.78%)
Closing price 10/12/2026 04:00 PM Eastern
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$5.16 0.00 (0.00%)
As of 04:54 AM Eastern
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HNST vs. HLF, EPC, ODD, BWMX, and PRE

Should you buy Honest stock or one of its competitors? Honest's main competitors and comparable companies include Herbalife (HLF), Edgewell Personal Care (EPC), ODDITY Tech (ODD), Betterware de Mexico SAPI de C (BWMX), and Prenetics Global (PRE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Honest compare to Herbalife?

Herbalife (NYSE:HLF) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, institutional ownership, media sentiment, risk, dividends, analyst recommendations, profitability and earnings.

Herbalife has a net margin of 3.16% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Herbalife3.16% -43.90% 7.89%
Honest -3.56%4.31%3.33%

Herbalife has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Herbalife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herbalife$5.04B0.28$228.30M$1.558.80
Honest$371.32M1.53-$15.69M-$0.11N/A

45.5% of Honest shares are held by institutional investors. 5.1% of Herbalife shares are held by company insiders. Comparatively, 9.4% of Honest shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Herbalife presently has a consensus target price of $17.67, suggesting a potential upside of 29.59%. Honest has a consensus target price of $4.84, suggesting a potential downside of 6.20%. Given Herbalife's stronger consensus rating and higher possible upside, research analysts plainly believe Herbalife is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herbalife
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.88
Honest
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33

In the previous week, Herbalife had 1 more articles in the media than Honest. MarketBeat recorded 3 mentions for Herbalife and 2 mentions for Honest. Honest's average media sentiment score of 1.33 beat Herbalife's score of 0.86 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herbalife
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Herbalife has a beta of 0.78, meaning that its stock price is 22% less volatile than the broader market. Comparatively, Honest has a beta of 2.32, meaning that its stock price is 132% more volatile than the broader market.

Summary

Herbalife beats Honest on 11 of the 17 factors compared between the two stocks.

How does Honest compare to Edgewell Personal Care?

Edgewell Personal Care (NYSE:EPC) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, profitability, institutional ownership, earnings, valuation, media sentiment, dividends and analyst recommendations.

Edgewell Personal Care has a beta of 0.34, meaning that its share price is 66% less volatile than the broader market. Comparatively, Honest has a beta of 2.32, meaning that its share price is 132% more volatile than the broader market.

In the previous week, Edgewell Personal Care had 1 more articles in the media than Honest. MarketBeat recorded 3 mentions for Edgewell Personal Care and 2 mentions for Honest. Honest's average media sentiment score of 1.33 beat Edgewell Personal Care's score of 0.50 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Edgewell Personal Care
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Edgewell Personal Care currently has a consensus target price of $31.83, suggesting a potential upside of 12.47%. Honest has a consensus target price of $4.84, suggesting a potential downside of 6.20%. Given Edgewell Personal Care's higher possible upside, equities analysts clearly believe Edgewell Personal Care is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Edgewell Personal Care
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25
Honest
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33

91.9% of Edgewell Personal Care shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 3.0% of Edgewell Personal Care shares are owned by insiders. Comparatively, 9.4% of Honest shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Honest has a net margin of -3.56% compared to Edgewell Personal Care's net margin of -4.55%. Edgewell Personal Care's return on equity of 5.76% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Edgewell Personal Care-4.55% 5.76% 2.35%
Honest -3.56%4.31%3.33%

Edgewell Personal Care has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Edgewell Personal Care, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Edgewell Personal Care$2.22B0.59$25.40M-$2.00N/A
Honest$371.32M1.53-$15.69M-$0.11N/A

Summary

Honest beats Edgewell Personal Care on 9 of the 17 factors compared between the two stocks.

How does Honest compare to ODDITY Tech?

ODDITY Tech (NASDAQ:ODD) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, dividends, analyst recommendations, profitability, earnings and valuation.

ODDITY Tech has a beta of 2.24, meaning that its share price is 124% more volatile than the broader market. Comparatively, Honest has a beta of 2.32, meaning that its share price is 132% more volatile than the broader market.

35.9% of ODDITY Tech shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

ODDITY Tech has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ODDITY Tech$809.84M1.53$110.75M$0.2489.92
Honest$371.32M1.53-$15.69M-$0.11N/A

ODDITY Tech has a net margin of 2.23% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat ODDITY Tech's return on equity.

Company Net Margins Return on Equity Return on Assets
ODDITY Tech2.23% 2.58% 0.80%
Honest -3.56%4.31%3.33%

ODDITY Tech presently has a consensus target price of $22.15, indicating a potential upside of 2.64%. Honest has a consensus target price of $4.84, indicating a potential downside of 6.20%. Given ODDITY Tech's higher probable upside, analysts plainly believe ODDITY Tech is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ODDITY Tech
3 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.79
Honest
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33

In the previous week, ODDITY Tech had 3 more articles in the media than Honest. MarketBeat recorded 5 mentions for ODDITY Tech and 2 mentions for Honest. Honest's average media sentiment score of 1.33 beat ODDITY Tech's score of 0.68 indicating that Honest is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ODDITY Tech
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Honest beats ODDITY Tech on 9 of the 17 factors compared between the two stocks.

How does Honest compare to Betterware de Mexico SAPI de C?

Honest (NASDAQ:HNST) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, profitability, dividends, valuation and analyst recommendations.

Betterware de Mexico SAPI de C has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.53-$15.69M-$0.11N/A
Betterware de Mexico SAPI de C$744M0.86$55.37M$1.838.84

Honest currently has a consensus price target of $4.84, indicating a potential downside of 6.20%. Given Honest's higher possible upside, research analysts clearly believe Honest is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33
Betterware de Mexico SAPI de C
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.67

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Honest's net margin of -3.56%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

In the previous week, Honest had 1 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 2 mentions for Honest and 1 mentions for Betterware de Mexico SAPI de C. Honest's average media sentiment score of 1.33 beat Betterware de Mexico SAPI de C's score of 0.50 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Betterware de Mexico SAPI de C
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Honest has a beta of 2.32, indicating that its share price is 132% more volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 0.99, indicating that its share price is 1% less volatile than the broader market.

45.5% of Honest shares are owned by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Honest and Betterware de Mexico SAPI de C tied by winning 8 of the 16 factors compared between the two stocks.

How does Honest compare to Prenetics Global?

Prenetics Global (NASDAQ:PRE) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, earnings, media sentiment, dividends, profitability, risk and institutional ownership.

Prenetics Global presently has a consensus target price of $35.67, indicating a potential upside of 68.56%. Honest has a consensus target price of $4.84, indicating a potential downside of 6.20%. Given Prenetics Global's stronger consensus rating and higher possible upside, research analysts clearly believe Prenetics Global is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prenetics Global
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.71
Honest
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.33

Honest has higher revenue and earnings than Prenetics Global. Honest is trading at a lower price-to-earnings ratio than Prenetics Global, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prenetics Global$154.59M2.31-$37.71M-$4.16N/A
Honest$371.32M1.53-$15.69M-$0.11N/A

In the previous week, Prenetics Global had 1 more articles in the media than Honest. MarketBeat recorded 3 mentions for Prenetics Global and 2 mentions for Honest. Prenetics Global's average media sentiment score of 1.91 beat Honest's score of 1.33 indicating that Prenetics Global is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prenetics Global
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Honest
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Honest has a net margin of -3.56% compared to Prenetics Global's net margin of -47.43%. Honest's return on equity of 4.31% beat Prenetics Global's return on equity.

Company Net Margins Return on Equity Return on Assets
Prenetics Global-47.43% -21.41% -15.56%
Honest -3.56%4.31%3.33%

Prenetics Global has a beta of 0.35, meaning that its share price is 65% less volatile than the broader market. Comparatively, Honest has a beta of 2.32, meaning that its share price is 132% more volatile than the broader market.

25.0% of Prenetics Global shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 7.8% of Prenetics Global shares are owned by company insiders. Comparatively, 9.4% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Honest beats Prenetics Global on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HNST vs. The Competition

MetricHonestPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$558.10M$23.25B$15.91B$13.27B
Dividend YieldN/A5.53%3.30%20.72%
P/E Ratio-46.9122.1413.7825.82
Price / Sales1.5313.09265,659.3091.53
Price / Cash31.7416.8856.3736.12
Price / Book3.392.904.366.10
Net Income-$15.69M$1.13B$844.17M$380.59M
7 Day Performance2.58%1.21%0.51%-2.04%
1 Month Performance-4.62%-4.79%-2.81%-4.24%
1 Year Performance38.34%-19.99%9.21%-1.55%

Honest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HNST
Honest
2.6941 of 5 stars
$5.16
+1.8%
$4.84
-6.2%
+38.7%$558.10M$371.32MN/A174
HLF
Herbalife
4.6351 of 5 stars
$12.50
-0.5%
$17.67
+41.4%
+58.5%$1.32B$5.04B8.068,500
EPC
Edgewell Personal Care
2.4957 of 5 stars
$26.81
-0.6%
$31.83
+18.7%
+44.0%$1.24B$2.24BN/A6,700
ODD
ODDITY Tech
1.6299 of 5 stars
$19.59
+3.7%
$22.15
+13.1%
-57.2%$1.09B$809.84M81.63658
BWMX
Betterware de Mexico SAPI de C
4.1077 of 5 stars
$16.31
-1.2%
N/A+28.7%$651.50M$744M8.912,441

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This page (NASDAQ:HNST) was last updated on 10/13/2026 by MarketBeat.com Staff.
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