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Honest (HNST) Competitors

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$5.04 -0.04 (-0.69%)
As of 03:50 PM Eastern
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HNST vs. OLPX, HLF, EPC, ODD, and BWMX

Should you buy Honest stock or one of its competitors? Honest's main competitors and comparable companies include Olaplex (OLPX), Herbalife (HLF), Edgewell Personal Care (EPC), ODDITY Tech (ODD), and Betterware de Mexico SAPI de C (BWMX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Honest compare to Olaplex?

Olaplex (NASDAQ:OLPX) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

In the previous week, Honest had 27 more articles in the media than Olaplex. MarketBeat recorded 27 mentions for Honest and 0 mentions for Olaplex. Honest's average media sentiment score of 0.89 beat Olaplex's score of 0.00 indicating that Honest is being referred to more favorably in the news media.

Company Overall Sentiment
Olaplex Neutral
Honest Positive

Olaplex has a beta of 1.85, suggesting that its stock price is 85% more volatile than the broader market. Comparatively, Honest has a beta of 2.12, suggesting that its stock price is 112% more volatile than the broader market.

Olaplex has a net margin of -3.53% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat Olaplex's return on equity.

Company Net Margins Return on Equity Return on Assets
Olaplex-3.53% 2.23% 1.31%
Honest -3.56%4.31%3.33%

Olaplex currently has a consensus target price of $1.92, suggesting a potential downside of 7.11%. Honest has a consensus target price of $4.84, suggesting a potential downside of 3.87%. Given Honest's stronger consensus rating and higher possible upside, analysts clearly believe Honest is more favorable than Olaplex.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Olaplex
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

Olaplex has higher revenue and earnings than Honest. Olaplex is trading at a lower price-to-earnings ratio than Honest, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Olaplex$425.35M3.27-$9.25M-$0.02N/A
Honest$371.32M1.49-$15.69M-$0.11N/A

87.4% of Olaplex shares are held by institutional investors. Comparatively, 45.5% of Honest shares are held by institutional investors. 4.8% of Olaplex shares are held by company insiders. Comparatively, 9.4% of Honest shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Honest beats Olaplex on 11 of the 17 factors compared between the two stocks.

How does Honest compare to Herbalife?

Honest (NASDAQ:HNST) and Herbalife (NYSE:HLF) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, valuation, institutional ownership, earnings, profitability and risk.

In the previous week, Honest had 20 more articles in the media than Herbalife. MarketBeat recorded 27 mentions for Honest and 7 mentions for Herbalife. Honest's average media sentiment score of 0.89 beat Herbalife's score of 0.25 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
14 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herbalife
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Honest has a beta of 2.12, suggesting that its share price is 112% more volatile than the broader market. Comparatively, Herbalife has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

Herbalife has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Herbalife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.49-$15.69M-$0.11N/A
Herbalife$5.04B0.25$228.30M$1.557.82

Herbalife has a net margin of 3.16% compared to Honest's net margin of -3.56%. Honest's return on equity of 4.31% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Herbalife 3.16%-43.90%7.89%

Honest currently has a consensus target price of $4.84, indicating a potential downside of 3.87%. Herbalife has a consensus target price of $17.00, indicating a potential upside of 40.24%. Given Herbalife's stronger consensus rating and higher possible upside, analysts plainly believe Herbalife is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Herbalife
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

45.5% of Honest shares are held by institutional investors. 9.4% of Honest shares are held by insiders. Comparatively, 5.1% of Herbalife shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Herbalife beats Honest on 9 of the 17 factors compared between the two stocks.

How does Honest compare to Edgewell Personal Care?

Edgewell Personal Care (NYSE:EPC) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

Honest has a net margin of -3.56% compared to Edgewell Personal Care's net margin of -4.55%. Edgewell Personal Care's return on equity of 5.76% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Edgewell Personal Care-4.55% 5.76% 2.35%
Honest -3.56%4.31%3.33%

Edgewell Personal Care has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Edgewell Personal Care, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Edgewell Personal Care$2.22B0.59$25.40M-$2.00N/A
Honest$371.32M1.49-$15.69M-$0.11N/A

Edgewell Personal Care currently has a consensus target price of $31.83, indicating a potential upside of 11.81%. Honest has a consensus target price of $4.84, indicating a potential downside of 3.87%. Given Edgewell Personal Care's stronger consensus rating and higher probable upside, equities analysts plainly believe Edgewell Personal Care is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Edgewell Personal Care
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.25
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22

In the previous week, Honest had 20 more articles in the media than Edgewell Personal Care. MarketBeat recorded 27 mentions for Honest and 7 mentions for Edgewell Personal Care. Edgewell Personal Care's average media sentiment score of 1.16 beat Honest's score of 0.89 indicating that Edgewell Personal Care is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Edgewell Personal Care
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Honest
14 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Edgewell Personal Care has a beta of 0.39, meaning that its stock price is 61% less volatile than the broader market. Comparatively, Honest has a beta of 2.12, meaning that its stock price is 112% more volatile than the broader market.

91.9% of Edgewell Personal Care shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 3.0% of Edgewell Personal Care shares are owned by insiders. Comparatively, 9.4% of Honest shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Edgewell Personal Care beats Honest on 9 of the 17 factors compared between the two stocks.

How does Honest compare to ODDITY Tech?

Honest (NASDAQ:HNST) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, earnings, valuation, media sentiment, profitability and analyst recommendations.

ODDITY Tech has a net margin of 6.97% compared to Honest's net margin of -3.56%. ODDITY Tech's return on equity of 15.38% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
ODDITY Tech 6.97%15.38%4.99%

In the previous week, Honest had 24 more articles in the media than ODDITY Tech. MarketBeat recorded 27 mentions for Honest and 3 mentions for ODDITY Tech. ODDITY Tech's average media sentiment score of 1.35 beat Honest's score of 0.89 indicating that ODDITY Tech is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
14 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ODDITY Tech
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ODDITY Tech has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.49-$15.69M-$0.11N/A
ODDITY Tech$809.84M0.95$110.75M$0.7916.90

45.5% of Honest shares are held by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are held by institutional investors. 9.4% of Honest shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Honest has a beta of 2.12, indicating that its share price is 112% more volatile than the broader market. Comparatively, ODDITY Tech has a beta of 2.38, indicating that its share price is 138% more volatile than the broader market.

Honest presently has a consensus price target of $4.84, suggesting a potential downside of 3.87%. ODDITY Tech has a consensus price target of $25.39, suggesting a potential upside of 90.15%. Given ODDITY Tech's higher probable upside, analysts clearly believe ODDITY Tech is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
ODDITY Tech
4 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

Summary

ODDITY Tech beats Honest on 10 of the 17 factors compared between the two stocks.

How does Honest compare to Betterware de Mexico SAPI de C?

Honest (NASDAQ:HNST) and Betterware de Mexico SAPI de C (NYSE:BWMX) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.

Honest has a beta of 2.12, indicating that its share price is 112% more volatile than the broader market. Comparatively, Betterware de Mexico SAPI de C has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

Honest currently has a consensus price target of $4.84, indicating a potential downside of 3.87%. Given Honest's higher probable upside, equities research analysts clearly believe Honest is more favorable than Betterware de Mexico SAPI de C.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
2 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.22
Betterware de Mexico SAPI de C
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.33

In the previous week, Honest had 19 more articles in the media than Betterware de Mexico SAPI de C. MarketBeat recorded 27 mentions for Honest and 8 mentions for Betterware de Mexico SAPI de C. Betterware de Mexico SAPI de C's average media sentiment score of 1.08 beat Honest's score of 0.89 indicating that Betterware de Mexico SAPI de C is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
14 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Betterware de Mexico SAPI de C
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Betterware de Mexico SAPI de C has higher revenue and earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Betterware de Mexico SAPI de C, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$371.32M1.49-$15.69M-$0.11N/A
Betterware de Mexico SAPI de C$744M0.82$55.37M$1.838.95

45.5% of Honest shares are held by institutional investors. Comparatively, 12.7% of Betterware de Mexico SAPI de C shares are held by institutional investors. 9.4% of Honest shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Betterware de Mexico SAPI de C has a net margin of 8.35% compared to Honest's net margin of -3.56%. Betterware de Mexico SAPI de C's return on equity of 77.89% beat Honest's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-3.56% 4.31% 3.33%
Betterware de Mexico SAPI de C 8.35%77.89%11.28%

Summary

Betterware de Mexico SAPI de C beats Honest on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HNST vs. The Competition

MetricHonestPersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$554.25M$22.62B$16.19B$13.10B
Dividend YieldN/A4.32%3.21%10.74%
P/E Ratio-45.7715.5913.3925.29
Price / Sales1.4912.64263,621.18105.13
Price / Cash32.6129.5757.5950.58
Price / Book3.312.784.626.26
Net Income-$15.69M$1.08B$836.16M$347.70M
7 Day Performance-7.10%0.76%0.47%2.03%
1 Month Performance29.10%-0.67%0.71%1.16%
1 Year Performance25.72%-18.36%11.95%19.85%

Honest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HNST
Honest
2.0735 of 5 stars
$5.04
-0.7%
$4.84
-3.9%
+26.4%$554.25M$371.32MN/A190
OLPX
Olaplex
0.9582 of 5 stars
$2.07
flat
$1.92
-7.1%
N/A$1.39B$425.35MN/A170
HLF
Herbalife
4.578 of 5 stars
$12.72
+2.4%
$17.80
+40.0%
+27.6%$1.29B$5.04B5.588,500
EPC
Edgewell Personal Care
3.1896 of 5 stars
$27.70
+1.9%
$28.00
+1.1%
+27.1%$1.25B$2.22BN/A6,700
ODD
ODDITY Tech
3.7921 of 5 stars
$15.23
+7.4%
$25.39
+66.7%
-78.6%$816.41M$809.84M19.28342

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This page (NASDAQ:HNST) was last updated on 8/13/2026 by MarketBeat.com Staff.
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