Victoria’s Secret & Co., established in 1977 by Roy Raymond, is a leading specialty retailer of women’s intimate apparel, loungewear, beauty products and accessories. Originally launched to offer a more comfortable and inviting shopping experience for lingerie, the company grew rapidly throughout the 1980s and 1990s. In August 2021, Victoria’s Secret & Co. completed its separation from its former parent company, creating an independent publicly traded entity focused on enhancing its brand portfolio and operational efficiency.
The company’s core business is divided into three segments: lingerie, beauty and accessories, and PINK. Its lingerie division features bras, panties, sleepwear and athleisure designed to balance fashion-forward aesthetics with wearable comfort. The beauty and accessories segment includes fragrances, cosmetics, body care products and fashion accessories such as handbags and jewelry. PINK, originally launched in 2002, targets younger consumers with casual apparel, intimates and lifestyle products.
Victoria’s Secret & Co. operates through a network of retail stores, outlet stores and a robust e-commerce platform. The company maintains a significant presence in North America, with hundreds of full-line stores and dozens of PINK locations across the United States and Canada. In recent years, it has pursued selective international expansion in markets such as the United Kingdom, China and Mexico, leveraging digital channels and strategic partnerships to adapt to regional consumer preferences.
Headquartered in Reynoldsburg, Ohio, Victoria’s Secret & Co. is led by Chief Executive Officer Martin Waters, who has focused on brand reinvigoration and customer-centric initiatives since his appointment in 2021. Under his leadership, the company has emphasized product innovation, inclusive marketing and enhanced omnichannel experiences. As Victoria’s Secret & Co. advances, it aims to strengthen its market position by aligning its offerings with evolving fashion trends and consumer expectations.
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