Victoria's Secret & Co. (VSCO) Stock Price, News & Analysis

Company Overview

Victoria’s Secret & Co. is a leading designer, manufacturer and marketer of intimate apparel, beauty products and accessories for women. The company operates a portfolio of brands that includes Victoria’s Secret, renowned for its lingerie, bras and sleepwear; PINK, a line targeting younger consumers with activewear and lifestyle products; and Victoria’s Secret Beauty, offering fragrances, cosmetics and personal care items. Products are sold through retail stores as well as direct-to-consumer channels, including e-commerce platforms and mobile applications.

The origins of Victoria’s Secret date back to 1977, when founders Roy and Gaye Raymond opened the first store in San Francisco. In 1982, the brand was acquired by L Brands (formerly The Limited, Inc.), which expanded its footprint across the United States and internationally. In August 2021, Victoria’s Secret & Co. was spun off as an independent, publicly traded company, marking a new chapter focused on brand repositioning, product innovation and omnichannel growth.

Victoria’s Secret & Co. designs, sources and distributes products from its headquarters in Columbus, Ohio. Its core apparel offerings encompass bras, panties, lingerie, loungewear and activewear, complemented by beauty and personal care lines. The company emphasizes fit, innovation and experiential retail, investing in store remodels, digital enhancements and loyalty programs to deepen consumer engagement.

Serving primarily the North American market, Victoria’s Secret has also expanded its reach through online sales in Europe, Asia and Latin America. The company is led by an executive leadership team reporting to a board of directors and continues to pursue strategic partnerships and international distribution agreements to fuel its global growth ambitions.

Key Stats

• Today's Range: $46.64 to $48.86
• 50-Day Range: $42.51 to $65.69
• 52-Week Range: $17.53 to $66.89
• Volume: 318,684 shs
• Average Volume: 2.14 million shs
• Market Capitalization: $3.76 billion
• P/E Ratio: 25.46
• Dividend Yield: N/A
• Price Target: $61.80
• Consensus Rating: Moderate Buy

Victoria's Secret & Co. Stock Analysis - MarketRank™

Victoria's Secret & Co. scored higher than 96% of companies evaluated by MarketBeat, and ranked 15th out of 195 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Victoria's Secret & Co. has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on 1 strong buy rating, 7 buy ratings, 5 hold ratings, and no sell ratings.

Upside Potential

Victoria's Secret & Co. has a consensus price target of $61.80, representing about 30.5% upside from its current price of $47.36.

Amount of Analyst Coverage

Victoria's Secret & Co. has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 22.35%

Earnings Growth

Earnings for Victoria's Secret & Co. are expected to grow by 22.35% in the coming year, from $3.49 to $4.27 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Victoria's Secret & Co. is 25.46, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.46.

Price to Earnings Ratio vs. Sector

The P/E ratio of Victoria's Secret & Co. is 25.46, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 17.33.

Price to Earnings Growth Ratio

Victoria's Secret & Co. has a PEG Ratio of 0.83. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Victoria's Secret & Co. has a P/B Ratio of 4.18. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

12.58% of the float of Victoria's Secret & Co. has been sold short.

Short Interest Ratio / Days to Cover

Victoria's Secret & Co. has a short interest ratio ("days to cover") of 4.51.

Change versus previous month

Short interest in Victoria's Secret & Co. has recently increased by 3.76%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Victoria's Secret & Co. does not currently pay a dividend.

Dividend Growth

Victoria's Secret & Co. does not have a long track record of dividend growth.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 0.72

News Sentiment

Victoria's Secret & Co. has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for Victoria's Secret & Co. this week, compared to 5 articles on an average week.

Search Interest

Only 3 people have searched for VSCO on MarketBeat in the last 30 days. This is a decrease of -40% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Victoria's Secret & Co. to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 3.6 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of Victoria's Secret & Co. in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $322,604.00 in company stock, which represents 0.0086% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Victoria's Secret & Co. insiders have bought more of their company's stock than they have sold. Specifically, they have bought $322,604.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

0.52% of the stock of Victoria's Secret & Co. is held by insiders.

Percentage Held by Institutions

90.29% of the stock of Victoria's Secret & Co. is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 3/05/2026
• Today: 5/11/2026
• Next Earnings (Estimated): 6/04/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - APP/SHOE
• Sub-Industry: Retail
• Current Symbol: NYSE:VSCO
• CIK: 1856437
• Web: victoriassecretandco.com
• Phone: 614-577-7000
• Fax: N/A
• Employees: 33,000
• Year Founded: 2021

Price Target and Rating

• Average Price Target for Victoria's Secret & Co.: $61.80
• High Price Target: $80.00
• Low Price Target: $45.00
• Potential Upside/Downside: +31.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.69
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.86
• Trailing P/E Ratio: 25.28
• Forward P/E Ratio: 13.46
• P/E Growth: 0.83
• Net Income: $161 million
• Net Margins: 2.45%
• Pretax Margin: 3.17%
• Return on Equity: 33.55%
• Return on Assets: 5.14%

Debt

• Debt-to-Equity Ratio: 1.07
• Current Ratio: 1.25
• Quick Ratio: 0.54

Sales & Book Value

• Annual Sales: $6.55 billion
• Price / Sales: 0.57
• Cash Flow: $5.95 per share
• Price / Cash Flow: 7.90
• Book Value: $11.34 per share
• Price / Book: 4.14

Miscellaneous

• Outstanding Shares: 79,430,000
• Free Float: 79,013,000
• Market Cap: $3.73 billion
• Optionable: Optionable
• Beta: 2.18