Honest (HNST) Stock Price, News & Analysis

Company Overview

Honest (NASDAQ:HNST) is a consumer goods company specializing in health, beauty, and household products designed to meet the needs of families seeking safe, sustainable alternatives. The company’s core offerings include baby care essentials, personal care items, beauty products, and eco-friendly cleaning solutions. Honest distributes its products through multiple channels, including its own e-commerce platform, major retailers, grocers, and direct-to-consumer subscriptions, enabling it to reach a broad and diverse customer base across North America.

Since its founding in 2011 by co-founder Jessica Alba, Honest has emphasized transparency in ingredient sourcing and product formulation. Its product portfolio spans diapers, wipes, shampoos, toothpaste, skincare, cosmetics, and cleaning sprays, all formulated without certain synthetic chemicals, parabens, sulfates, phthalates, or artificial fragrances. The company has also developed a proprietary line of plant-based formulations, which serve to reinforce its commitment to health and environmental stewardship.

Honest’s operations are headquartered in Los Angeles, California, with distribution facilities strategically located to serve customers in the United States and Canada. The company leverages a hybrid retail model, combining online marketplaces, its direct-to-consumer web store, and partnerships with leading mass-market and specialty retailers. In this way, Honest blends digital-first engagement with broad physical retail presence, allowing it to capture both convenience-driven e-commerce sales and impulse-driven in-store purchases.

Under the leadership of Chief Executive Officer Carla Vernón, Honest has focused on expanding its product assortment, optimizing its supply chain, and investing in sustainable packaging initiatives. Vernón, who joined the company in 2020, brings extensive experience in consumer packaged goods and direct-to-consumer strategies. Looking ahead, Honest continues to pursue growth by enhancing its digital capabilities, broadening its international footprint, and deepening its commitment to transparency and corporate social responsibility.

Key Stats

• Today's Range: $4.63 to $4.81
• 50-Day Range: $4.37 to $5.51
• 52-Week Range: $2.99 to $8.97
• Volume: 1.99 million shs
• Average Volume: 2.48 million shs
• Market Capitalization: $511.51 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $7.70
• Consensus Rating: Moderate Buy

Honest Stock Analysis - MarketRank™

Honest scored higher than 54% of companies evaluated by MarketBeat, and ranked 176th out of 291 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Honest has received a consensus rating of Moderate Buy. The company's average rating score is 2.83, and is based on 3 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Honest has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Honest are expected to grow in the coming year, from ($0.07) to $0.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Honest is -232.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Honest is -232.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Honest has a P/B Ratio of 2.68. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.19% of the float of Honest has been sold short.

Short Interest Ratio / Days to Cover

Honest has a short interest ratio ("days to cover") of 3.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Honest has recently increased by 16.98%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Honest does not currently pay a dividend.

Dividend Growth

Honest does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

10.19% of the float of Honest has been sold short.

Short Interest Ratio / Days to Cover

Honest has a short interest ratio ("days to cover") of 3.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Honest has recently increased by 16.98%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 1.65

News Sentiment

Honest has a news sentiment score of 1.65. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Honest this week, compared to 5 articles on an average week.

Search Interest

10 people have searched for HNST on MarketBeat in the last 30 days. This is an increase of 11% compared to the previous 30 days.

MarketBeat Follows

3 people have added Honest to their MarketBeat watchlist in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Honest insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $881,662.00 in company stock.

Percentage Held by Insiders

Only 8.90% of the stock of Honest is held by insiders.

Percentage Held by Institutions

45.54% of the stock of Honest is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HNST Stock Analysis - Frequently Asked Questions

How have HNST shares performed this year?

Honest's stock was trading at $6.93 at the start of the year. Since then, HNST shares have decreased by 33.0% and is now trading at $4.64.

How were Honest's earnings last quarter?

The Honest Company, Inc. (NASDAQ:HNST) issued its quarterly earnings data on Wednesday, May, 7th. The company reported $0.03 EPS for the quarter, topping the consensus estimate of $0.02 by $0.01. The firm earned $97.25 million during the quarter, compared to analyst estimates of $92.46 million. Honest had a negative net margin of 0.38% and a negative trailing twelve-month return on equity of 0.95%.
Read the conference call transcript.

When did Honest IPO?

Honest (HNST) raised $400 million in an IPO on Wednesday, May 5th 2021. The company issued 25,800,000 shares at $14.00-$17.00 per share. Morgan Stanley, J.P. Morgan, Jefferies, BofA Securities, Citigroup, William Blair and Guggenheim Securities acted as the underwriters for the IPO and Telsey Advisory Group, C.L. King & Associates, Loop Capital Markets, Penserra Securities and Ramirez & Co. were co-managers.

How do I buy shares of Honest?

Shares of HNST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Honest own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Honest investors own include Waste Connections (WCN), The RMR Group (RMR), iShares Micro-Cap ETF (IWC), DiamondRock Hospitality (DRH), American Water Works (AWK), AU Optronics (AUOTY) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 5/07/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Retail
• Current Symbol: NASDAQ:HNST
• CIK: 1530979
• Web: www.honest.com
• Phone: 888-862-8818
• Fax: N/A
• Employees: 190
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Honest: $7.70
• High Price Target: $9.50
• Low Price Target: $7.00
• Potential Upside/Downside: +65.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.83
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.02)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$6.12 million
• Net Margins: -0.38%
• Pretax Margin: -0.35%
• Return on Equity: -0.95%
• Return on Assets: -0.64%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.17
• Quick Ratio: 1.95

Sales & Book Value

• Annual Sales: $378.34 million
• Price / Sales: 1.35
• Cash Flow: $0.03 per share
• Price / Cash Flow: 153.53
• Book Value: $1.73 per share
• Price / Book: 2.68

Miscellaneous

• Outstanding Shares: 110,240,000
• Free Float: 100,426,000
• Market Cap: $511.51 million
• Optionable: Optionable
• Beta: 2.35