NASDAQ:HNST Honest (HNST) Stock Price, News & Analysis $3.41 0.00 (0.00%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$3.40 -0.02 (-0.44%) As of 05/22/2026 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Honest Stock (NASDAQ:HNST) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Honest alerts:Sign Up Key Stats Today's Range$3.25▼$3.4150-Day Range$2.67▼$3.7352-Week Range$2.07▼$5.28Volume1.78 million shsAverage Volume1.85 million shsMarket Capitalization$375.37 millionP/E RatioN/ADividend YieldN/APrice Target$3.47Consensus RatingHold Company Overview The Honest Company, Inc. (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels. Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances. Over time, the company has broadened its portfolio to include Honest Beauty skincare and makeup, as well as Honest Nutrition supplements, all developed under its signature ingredient-screening guidelines. Distribution is split between a subscription-based e-commerce platform and partnerships with major retailers such as Target, Amazon, Walmart and Costco. While its primary market is the United States, Honest products are also available in Canada and select international outlets via retail and online channels. This multi-channel approach supports recurring revenue through refillable bundles and product launches tailored to consumer health and wellness trends. In July 2020, Honest named Nick Vlahos as chief executive officer, drawing on his experience as a senior executive at The Clorox Company. Under Vlahos’s leadership, the company completed its initial public offering in May 2021 and continues to pursue innovation in sustainable packaging, widened distribution and new product categories while maintaining its founding commitment to safe, transparent ingredients.AI Generated. May Contain Errors. Read More Honest Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks32nd Percentile Overall ScoreHNST MarketRank™: Honest scored higher than 32% of companies evaluated by MarketBeat, and ranked 195th out of 270 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.7 / 5Analyst RatingHold Consensus RatingHonest has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 2 buy ratings, 4 hold ratings, and 2 sell ratings.Upside/DownsideThe consensus price target for Honest is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageHonest has only been the subject of 3 research reports in the past 90 days.Read more about Honest's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth40.00% Earnings GrowthEarnings for Honest are expected to grow by 40.00% in the coming year, from $0.10 to $0.14 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Honest is -20.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Honest is -20.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioHonest has a P/B Ratio of 2.21. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Honest's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted10.80% of the float of Honest has been sold short.Short Interest Ratio / Days to CoverHonest has a short interest ratio ("days to cover") of 6.01.Change versus previous monthShort interest in Honest has recently increased by 2.85%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldHonest does not currently pay a dividend.Dividend GrowthHonest does not have a long track record of dividend growth. News and Social Media2.4 / 5News Sentiment-0.23 News SentimentHonest has a news sentiment score of -0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 13 news articles for Honest this week, compared to 3 articles on an average week.Search Interest8 people have searched for HNST on MarketBeat in the last 30 days. This is an increase of 33% compared to the previous 30 days.MarketBeat Follows3 people have added Honest to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days. Company Ownership1.6 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Honest insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,097,489.00 in company stock.Percentage Held by Insiders9.40% of the stock of Honest is held by insiders.Percentage Held by Institutions45.54% of the stock of Honest is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Honest's insider trading history. Receive HNST Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Honest and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. HNST Stock News HeadlinesCarla Vernon Sells 119,389 Shares of Honest (NASDAQ:HNST) StockMay 24 at 4:57 AM | americanbankingnews.comHonest (NASDAQ:HNST) SVP Kunssberg Etienne Von Sells 4,544 SharesMay 23 at 9:10 AM | insidertrades.comThe Iran War Just Broke the Gold MarketThe Iran war isn't just a geopolitical event. It's a financial one. Within hours of the strikes, oil surged… Defense stocks exploded…And gold ripped past $5,000. | Behind the Markets (Ad)The Honest Co Inc HNSTMay 19, 2026 | morningstar.comMHonest Invites Women to Get Honest About “Down There” Conversations and Provides SolutionMay 19, 2026 | globenewswire.comHonest (HNST) price target increased by 16.19% to 4.15May 14, 2026 | msn.comHonest (HNST) Q1 2026 Earnings Call TranscriptMay 9, 2026 | finance.yahoo.comThe Honest Company: 3 Year Update With A 'Hold' But Increased Price TargetMay 7, 2026 | seekingalpha.comSee More Headlines HNST Stock Analysis - Frequently Asked Questions How have HNST shares performed this year? Honest's stock was trading at $2.58 at the beginning of 2026. Since then, HNST shares have increased by 32.2% and is now trading at $3.41. How were Honest's earnings last quarter? The Honest Company, Inc. (NASDAQ:HNST) released its earnings results on Wednesday, May, 6th. The company reported $0.01 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.01. The company earned $78.10 million during the quarter, compared to the consensus estimate of $76.25 million. Honest had a negative net margin of 5.39% and a positive trailing twelve-month return on equity of 3.52%. Read the conference call transcript. Is Honest doing a stock buyback? Honest's board initiated a stock buyback plan on Friday, February 20th 2026, which permits the company to repurchase $25,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 9.9% of its stock through open market purchases. Stock buyback plans are typically an indication that the company's board of directors believes its shares are undervalued. When did Honest IPO? Honest (HNST) raised $400 million in an initial public offering on Tuesday, May 4th 2021. The company issued 25,807,000 shares at $14.00-$17.00 per share. Morgan Stanley, J.P. Morgan, Jefferies, BofA Securities, Citigroup, William Blair and Guggenheim Securities acted as the underwriters for the IPO and Telsey Advisory Group, C.L. King & Associates, Loop Capital Markets, Penserra Securities and Ramirez & Co. were co-managers. Who are Honest's major shareholders? Honest's top institutional shareholders include Dimensional Fund Advisors LP (1.36%), Bank of New York Mellon Corp (0.37%), Bank of America Corp DE (0.20%) and Inspire Investing LLC (0.16%). Insiders that own company stock include Shared Abacus Lp Thc, Venture Manageme Institutional, Carla Vernon, Jessica Warren, Kelly J Kennedy, Katherine Barton, David Loretta, Brendan Sheehey, Curtiss James Bruce III, Stephen Winchell, Jonathan Mayle, Rick Rexing, Dorria L Ball, Kunssberg Etienne Von, James D White, Thomas Sternweis and Janis Hoyt. View institutional ownership trends. How do I buy shares of Honest? Shares of HNST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Honest own? Based on aggregate information from My MarketBeat watchlists, some other companies that Honest investors own include Waste Connections (WCN), The RMR Group (RMR), iShares Micro-Cap ETF (IWC), DiamondRock Hospitality (DRH), American Water Works (AWK), AUO (AUOTY) and Triple Flag Precious Metals (TFPM). Company Calendar Last Earnings5/06/2026Today5/24/2026Next Earnings (Estimated)8/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 HNST's financial health is in the Green zone, according to TradeSmith. HNST has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry CONSM PD - MISC DIS Sub-IndustryRetail Current SymbolNASDAQ:HNST CIK1530979 Webwww.honest.com Phone888-862-8818FaxN/AEmployees190Year Founded2012Price Target and Rating Average Price Target for Honest$3.47 High Price Target$4.00 Low Price Target$3.00 Potential Upside/Downside+1.7%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage8 Analysts Profitability EPS (Trailing Twelve Months)($0.17) Trailing P/E RatioN/A Forward P/E Ratio34.10 P/E GrowthN/ANet Income-$15.69 million Net Margins-5.39% Pretax Margin-5.33% Return on Equity3.52% Return on Assets2.71% Debt Debt-to-Equity RatioN/A Current Ratio4.51 Quick Ratio3.08 Sales & Book Value Annual Sales$371.32 million Price / Sales1.01 Cash Flow$0.16 per share Price / Cash Flow21.34 Book Value$1.54 per share Price / Book2.21Miscellaneous Outstanding Shares110,080,000Free Float99,732,000Market Cap$375.37 million OptionableOptionable Beta2.15 Social Links 7 Stocks to Ride The A.I. 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It's believed this tech will be bigger than the current well-known leader in this industry… Analysts predict this innovative tech is gearing up to create a tidal wave of new wealth, fueling a $15.7 TRILLION market boom. Right now, we’re staring down the barrel of a true once-in-a-lifetime moment. As an investment opportunity, this kind of breakthrough doesn't come along every day. And the window to get in on the ground-floor — maximizing profit potential from this expected market surge — is closing quickly... Simply click the link below to get the names and tickers of the 7 small stocks with potential to make investors very, very happy. Get This Free Report This page (NASDAQ:HNST) was last updated on 5/25/2026 by MarketBeat.com Staff. 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