Honest (HNST) Stock Price, News & Analysis

Company Overview

The Honest Company, Inc. develops and sells consumer products focused on baby care, personal care, beauty, and household needs. Its product portfolio includes diapers, wipes, skin care products, bath and body items, personal care products, and household cleaning solutions.

Founded in 2011 by Jessica Alba and Brian Lee, the company was established with an emphasis on product transparency, responsible ingredient selection, and accessible wellness-oriented goods. Honest products are sold through the company’s direct-to-consumer platform and through retail partners, primarily serving customers in the United States.

The Honest Company is headquartered in Los Angeles, California, and trades on the Nasdaq under the symbol HNST. Carla Vernón serves as chief executive officer.

Key Stats

• Today's Range: $4.94 to $5.18
• 50-Day Range: $3.85 to $5.95
• 52-Week Range: $2.07 to $6.01
• Volume: 1.08 million shs
• Average Volume: 1.61 million shs
• Market Capitalization: $568.01 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $4.84
• Consensus Rating: Hold

Honest Stock Analysis - MarketRank™

Honest scored higher than 54% of companies evaluated by MarketBeat, and ranked 96th out of 169 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Honest has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 strong buy rating, 2 buy ratings, 5 hold ratings, and 1 sell rating.

Downside Risk

Honest has a consensus price target of $4.84, representing about 6.2% downside from its current price of $5.16.

Amount of Analyst Coverage

Honest has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 120.00%

Earnings Growth

Earnings for Honest are expected to grow by 120.00% in the coming year, from $0.05 to $0.11 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Honest is -46.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Honest is -46.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Honest has a P/B Ratio of 3.39. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

10.13% of the float of Honest has been sold short.

Short Interest Ratio / Days to Cover

Honest has a short interest ratio ("days to cover") of 5.78.

Change versus previous month

Short interest in Honest has recently decreased by 5.23%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Honest does not currently pay a dividend.

Dividend Growth

Honest does not have a long track record of dividend growth.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.33

News Sentiment

Honest has a news sentiment score of 1.33. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Honest this week, compared to 3 articles on an average week.

Search Interest

6 people have searched for HNST on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

MarketBeat Follows

3 people have added Honest to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Honest insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,503,306.00 in company stock.

Percentage Held by Insiders

9.40% of the stock of Honest is held by insiders.

Percentage Held by Institutions

45.54% of the stock of Honest is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 10/12/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: Personal Care Products
• Sub-Industry: Personal Care Products
• Current Symbol: NASDAQ:HNST
• CIK: 1530979
• Web: www.honest.com
• Phone: 888-862-8818
• Fax: N/A
• Employees: 174
• Year Founded: 2012

Price Target and Rating

• Average Price Target for Honest: $4.84
• High Price Target: $5.70
• Low Price Target: $3.00
• Potential Upside/Downside: -6.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.11)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 103.20
• P/E Growth: N/A
• Net Income: -$15.69 million
• Net Margins: -3.56%
• Pretax Margin: -3.49%
• Return on Equity: 4.31%
• Return on Assets: 3.33%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.94
• Quick Ratio: 2.97

Sales & Book Value

• Annual Sales: $371.32 million
• Price / Sales: 1.53
• Cash Flow: $0.16 per share
• Price / Cash Flow: 31.74
• Book Value: $1.52 per share
• Price / Book: 3.39

Miscellaneous

• Outstanding Shares: 110,080,000
• Free Float: 99,732,000
• Market Cap: $568.01 million
• Optionable: Optionable
• Beta: 2.32