D-MARKET Electronic Services & Trading (HEPS) Stock Price, News & Analysis

Company Overview

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

Key Stats

• Today's Range: $2.67 to $2.75
• 50-Day Range: $2.48 to $2.98
• 52-Week Range: $2.15 to $3.33
• Volume: 188,890 shs
• Average Volume: 166,209 shs
• Market Capitalization: $968.08 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.07
• Consensus Rating: Reduce

D-MARKET Electronic Services & Trading Stock Analysis - MarketRank™

D-MARKET Electronic Services & Trading scored higher than 27% of companies evaluated by MarketBeat, and ranked 398th out of 485 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.1 / 5
• Analyst Rating: Reduce

Consensus Rating

D-MARKET Electronic Services & Trading has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

D-MARKET Electronic Services & Trading has a consensus price target of $3.07, representing about 13.3% upside from its current price of $2.71.

Amount of Analyst Coverage

D-MARKET Electronic Services & Trading has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of D-MARKET Electronic Services & Trading is -5.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of D-MARKET Electronic Services & Trading is -5.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.45% of the float of D-MARKET Electronic Services & Trading has been sold short.

Short Interest Ratio / Days to Cover

D-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 11.01, which indicates bearish sentiment.

Change versus previous month

Short interest in D-MARKET Electronic Services & Trading has recently decreased by 5.27%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

D-MARKET Electronic Services & Trading does not currently pay a dividend.

Dividend Growth

D-MARKET Electronic Services & Trading does not have a long track record of dividend growth.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.48

News Sentiment

D-MARKET Electronic Services & Trading has a news sentiment score of 0.48. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.60 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for D-MARKET Electronic Services & Trading this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.2 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, D-MARKET Electronic Services & Trading insiders have not sold or bought any company stock.

Percentage Held by Insiders

36.32% of the stock of D-MARKET Electronic Services & Trading is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

40.46% of the stock of D-MARKET Electronic Services & Trading is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 8/21/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:HEPS
• CIK: 1850235
• Web: www.hepsiburada.com
• Phone: 90-212-705-6866
• Fax: N/A
• Employees: 3,611
• Year Founded: N/A

Price Target and Rating

• Average Price Target for D-MARKET Electronic Services & Trading: $3.07
• High Price Target: $3.07
• Low Price Target: $3.07
• Potential Upside/Downside: +13.3%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.51)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$144.76 million
• Net Margins: -7.78%
• Pretax Margin: -8.30%
• Return on Equity: -776.28%
• Return on Assets: -21.12%

Debt

• Debt-to-Equity Ratio: 0.50
• Current Ratio: 0.77
• Quick Ratio: 0.49

Sales & Book Value

• Annual Sales: $89.95 billion
• Price / Sales: 0.01
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($0.04) per share
• Price / Book: -67.75

Miscellaneous

• Outstanding Shares: 357,225,000
• Free Float: 227,481,000
• Market Cap: $968.08 million
• Optionable: Not Optionable
• Beta: 2.08