e.l.f. Beauty (ELF) Stock Price, News & Analysis

Company Overview

e.l.f. Beauty (NYSE: ELF) is a global cosmetics company that develops, markets and distributes an extensive range of beauty products. Founded in 2004 and headquartered in Oakland, California, the company specializes in affordable makeup, skincare and tools designed for a broad consumer base. Its product portfolio includes foundations, lipsticks, palettes, cleansers and brushes, all formulated to meet cruelty-free and vegan standards. e.l.f. Beauty leverages both direct-to-consumer and retail channels to reach consumers worldwide.

The company’s product strategy emphasizes trend-driven innovation and value pricing, making quality beauty accessible without a premium price tag. Its offerings span multiple categories, from color cosmetics and skincare treatments to professional-grade applicators. e.l.f. Beauty continually updates its lineup with new shades, textures and functional ingredients, reflecting consumer demand for self-expression and wellness. The brand’s marketing campaigns focus on social media engagement, tutorials and collaborations with influencers to build community and drive brand loyalty.

e.l.f. Beauty serves customers in North America, Europe, Asia and Latin America through an omnichannel distribution network. Major retail partners include mass-market chains, specialty beauty retailers and e-commerce platforms, while its own website provides direct access to exclusive product drops and promotions. The company’s global footprint has expanded through strategic partnerships and localized marketing efforts, enabling it to tap into diverse markets and consumer segments.

Since its initial public offering in 2016, e.l.f. Beauty has been led by President and Chief Executive Officer Tarang Amin, alongside Executive Chairman and co-founder Joseph Shamah. Under their stewardship, the company has pursued a balanced growth strategy that combines product innovation with operational efficiency and sustainable practices. Looking ahead, e.l.f. Beauty continues to invest in digital transformation, research and development, and market expansion to strengthen its position in the competitive beauty landscape.

Key Stats

• Today's Range: $110.71 to $118.80
• 50-Day Range: $74.25 to $130.75
• 52-Week Range: $49.40 to $190.38
• Volume: 2.54 million shs
• Average Volume: 2.57 million shs
• Market Capitalization: $6.68 billion
• P/E Ratio: 61.02
• Dividend Yield: N/A
• Price Target: $123.38
• Consensus Rating: Moderate Buy

e.l.f. Beauty Stock Analysis - MarketRank™

e.l.f. Beauty scored higher than 80% of companies evaluated by MarketBeat, and ranked 59th out of 152 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

e.l.f. Beauty has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 10 buy ratings, 5 hold ratings, and no sell ratings.

Amount of Analyst Coverage

e.l.f. Beauty has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 20.17%

Earnings Growth

Earnings for e.l.f. Beauty are expected to grow by 20.17% in the coming year, from $2.38 to $2.86 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of e.l.f. Beauty is 61.02, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.98.

Price to Earnings Ratio vs. Sector

The P/E ratio of e.l.f. Beauty is 61.02, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 16.68.

Price to Earnings Growth Ratio

e.l.f. Beauty has a PEG Ratio of 2.62. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

e.l.f. Beauty has a P/B Ratio of 8.73. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

10.85% of the float of e.l.f. Beauty has been sold short.

Short Interest Ratio / Days to Cover

e.l.f. Beauty has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in e.l.f. Beauty has recently decreased by 11.94%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

e.l.f. Beauty does not currently pay a dividend.

Dividend Growth

e.l.f. Beauty does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.9 / 5
• Environmental Score: -1.56

Percentage of Shares Shorted

10.85% of the float of e.l.f. Beauty has been sold short.

Short Interest Ratio / Days to Cover

e.l.f. Beauty has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in e.l.f. Beauty has recently decreased by 11.94%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 1.26

News Sentiment

e.l.f. Beauty has a news sentiment score of 1.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.81 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 18 news articles for e.l.f. Beauty this week, compared to 23 articles on an average week.

Search Interest

Only 37 people have searched for ELF on MarketBeat in the last 30 days. This is a decrease of -51% compared to the previous 30 days.

MarketBeat Follows

Only 18 people have added e.l.f. Beauty to their MarketBeat watchlist in the last 30 days. This is a decrease of -5% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, e.l.f. Beauty insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $25,252,926.00 in company stock.

Percentage Held by Insiders

Only 3.90% of the stock of e.l.f. Beauty is held by insiders.

Percentage Held by Institutions

92.44% of the stock of e.l.f. Beauty is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ELF Stock Analysis - Frequently Asked Questions

How have ELF shares performed this year?

e.l.f. Beauty's stock was trading at $125.55 on January 1st, 2025. Since then, ELF shares have decreased by 6.2% and is now trading at $117.76.

How were e.l.f. Beauty's earnings last quarter?

e.l.f. Beauty (NYSE:ELF) posted its earnings results on Wednesday, May, 28th. The company reported $0.78 EPS for the quarter, beating the consensus estimate of $0.72 by $0.06. e.l.f. Beauty's quarterly revenue was up 3.6% on a year-over-year basis.
Read the conference call transcript.

When did e.l.f. Beauty IPO?

e.l.f. Beauty (ELF) raised $124 million in an IPO on Thursday, September 22nd 2016. The company issued 8,300,000 shares at $14.00-$16.00 per share. J.P. Morgan and Morgan Stanley served as the underwriters for the IPO and Piper Jaffray, Wells Fargo Securities, William Blair, Cowen and Company, BMO Capital Markets, Stifel and SunTrust Robinson Humphrey were co-managers.

Who are e.l.f. Beauty's major shareholders?

Top institutional investors of e.l.f. Beauty include Congress Asset Management Co. (1.68%), Swedbank AB (1.23%), Zevenbergen Capital Investments LLC (0.89%) and Harbor Capital Advisors Inc. (0.11%). Insiders that own company stock include Tarang Amin, Kory Marchisotto, Joshua Allen Franks, Mandy J Fields, Scott Milsten, Jennifer Catherine Hartnett, Richard G Wolford, Lauren Cooks Levitan, Tiffany F Daniele and Maureen C Watson.
View institutional ownership trends.

How do I buy shares of e.l.f. Beauty?

Shares of ELF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of e.l.f. Beauty own?

Based on aggregate information from My MarketBeat watchlists, some other companies that e.l.f. Beauty investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Arista Networks (ANET), Advanced Micro Devices (AMD), Adobe (ADBE) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 5/28/2025
• Today: 7/18/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: Consumer Goods
• Current Symbol: NYSE:ELF
• CIK: 1600033
• Web: www.elfcosmetics.com
• Phone: (510) 778-7787
• Fax: N/A
• Employees: 300
• Year Founded: N/A

Price Target and Rating

• Average Price Target for e.l.f. Beauty: $123.38
• High Price Target: $150.00
• Low Price Target: $75.00
• Potential Upside/Downside: +4.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.93
• Trailing P/E Ratio: 61.04
• Forward P/E Ratio: 49.50
• P/E Growth: 2.57
• Net Income: $112.09 million
• Net Margins: 8.53%
• Pretax Margin: 11.08%
• Return on Equity: 17.98%
• Return on Assets: 10.74%

Debt

• Debt-to-Equity Ratio: 0.34
• Current Ratio: 3.05
• Quick Ratio: 2.00

Sales & Book Value

• Annual Sales: $1.31 billion
• Price / Sales: 5.09
• Cash Flow: $3.53 per share
• Price / Cash Flow: 33.38
• Book Value: $13.49 per share
• Price / Book: 8.73

Miscellaneous

• Outstanding Shares: 56,740,000
• Free Float: 54,522,000
• Market Cap: $6.68 billion
• Optionable: Optionable
• Beta: 1.52