E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, risk, valuation, dividends, analyst recommendations, profitability, media sentiment, community ranking and earnings.

Does the MarketBeat Community prefer SSP or GTN.A?

Gray Television received 140 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 33.33% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
E.W. Scripps	Outperform Votes 9 33.33%	Underperform Votes 18 66.67%
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%

Is SSP or GTN.A more profitable?

Gray Television has a net margin of 1.30% compared to E.W. Scripps' net margin of -39.87%. E.W. Scripps' return on equity of 3.17% beat Gray Television's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	-39.87%	3.17%	0.50%
Gray Television	1.30%	2.13%	0.40%

Do analysts prefer SSP or GTN.A?

E.W. Scripps presently has a consensus price target of $9.50, suggesting a potential upside of 294.19%. Given E.W. Scripps' higher possible upside, equities research analysts plainly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Do institutionals & insiders have more ownership in SSP or GTN.A?

67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 0.3% of Gray Television shares are owned by institutional investors. 3.6% of E.W. Scripps shares are owned by company insiders. Comparatively, 13.3% of Gray Television shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media prefer SSP or GTN.A?

In the previous week, E.W. Scripps and E.W. Scripps both had 2 articles in the media. E.W. Scripps' average media sentiment score of 0.97 beat Gray Television's score of 0.94 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Television	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, SSP or GTN.A?

E.W. Scripps has a beta of 1.75, meaning that its share price is 75% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.24, meaning that its share price is 24% more volatile than the S&P 500.

Which has higher earnings and valuation, SSP or GTN.A?

Gray Television has higher revenue and earnings than E.W. Scripps. Gray Television is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.29B	0.09	-$998.09M	-$11.61	-0.21
Gray Television	$3.28B	0.24	-$76M	-$0.12	-67.50

Summary

E.W. Scripps and Gray Television tied by winning 8 of the 16 factors compared between the two stocks.