NKE vs. CMCSA, SONY, MAR, HLT, LULU, CHTR, RCL, DKNG, TCOM, and NFLX
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Comcast (CMCSA), Sony Group (SONY), Marriott International (MAR), Hilton Worldwide (HLT), Lululemon Athletica (LULU), Charter Communications (CHTR), Royal Caribbean Cruises (RCL), DraftKings (DKNG), Trip.com Group (TCOM), and Netflix (NFLX). These companies are all part of the "consumer discretionary" sector.
Comcast (NASDAQ:CMCSA) and NIKE (NYSE:NKE) are both large-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, risk, community ranking, profitability, dividends, earnings and media sentiment.
Comcast has higher revenue and earnings than NIKE. Comcast is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.
Comcast currently has a consensus target price of $49.33, suggesting a potential upside of 28.06%. NIKE has a consensus target price of $116.26, suggesting a potential upside of 26.45%. Given NIKE's higher possible upside, analysts clearly believe Comcast is more favorable than NIKE.
Comcast has a net margin of 12.64% compared to Comcast's net margin of 10.14%. Comcast's return on equity of 39.41% beat NIKE's return on equity.
Comcast has a beta of 0.99, indicating that its stock price is 1% less volatile than the S&P 500. Comparatively, NIKE has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500.
84.3% of Comcast shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 1.3% of Comcast shares are held by company insiders. Comparatively, 0.5% of NIKE shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
NIKE received 1062 more outperform votes than Comcast when rated by MarketBeat users. However, 78.55% of users gave Comcast an outperform vote while only 71.11% of users gave NIKE an outperform vote.
Comcast pays an annual dividend of $1.24 per share and has a dividend yield of 3.2%. NIKE pays an annual dividend of $1.48 per share and has a dividend yield of 1.6%. Comcast pays out 32.8% of its earnings in the form of a dividend. NIKE pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Comcast has increased its dividend for 17 consecutive years and NIKE has increased its dividend for 21 consecutive years. Comcast is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, Comcast had 2 more articles in the media than NIKE. MarketBeat recorded 32 mentions for Comcast and 30 mentions for NIKE. NIKE's average media sentiment score of 0.74 beat Comcast's score of 0.32 indicating that Comcast is being referred to more favorably in the media.
Summary
Comcast beats NIKE on 12 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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