RMCF vs. HSY, CSAN, TR, JBSS, FREE, RAY, FOSL, FARM, LGCB, and ARKR
Should you be buying Rocky Mountain Chocolate Factory stock or one of its competitors? The main competitors of Rocky Mountain Chocolate Factory include Hershey (HSY), Cosan (CSAN), Tootsie Roll Industries (TR), John B. Sanfilippo & Son (JBSS), Whole Earth Brands (FREE), Raytech (RAY), Fossil Group (FOSL), Farmer Bros. (FARM), Linkage Global (LGCB), and Ark Restaurants (ARKR).
Rocky Mountain Chocolate Factory (NASDAQ:RMCF) and Hershey (NYSE:HSY) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, community ranking, earnings, media sentiment, analyst recommendations, risk, dividends and valuation.
Hershey has a net margin of 18.13% compared to Rocky Mountain Chocolate Factory's net margin of -14.88%. Hershey's return on equity of 50.15% beat Rocky Mountain Chocolate Factory's return on equity.
Rocky Mountain Chocolate Factory has a beta of 1.01, suggesting that its stock price is 1% more volatile than the S&P 500. Comparatively, Hershey has a beta of 0.37, suggesting that its stock price is 63% less volatile than the S&P 500.
50.3% of Rocky Mountain Chocolate Factory shares are owned by institutional investors. Comparatively, 58.0% of Hershey shares are owned by institutional investors. 14.9% of Rocky Mountain Chocolate Factory shares are owned by company insiders. Comparatively, 0.3% of Hershey shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Hershey has higher revenue and earnings than Rocky Mountain Chocolate Factory. Rocky Mountain Chocolate Factory is trading at a lower price-to-earnings ratio than Hershey, indicating that it is currently the more affordable of the two stocks.
In the previous week, Hershey had 12 more articles in the media than Rocky Mountain Chocolate Factory. MarketBeat recorded 13 mentions for Hershey and 1 mentions for Rocky Mountain Chocolate Factory. Hershey's average media sentiment score of 1.05 beat Rocky Mountain Chocolate Factory's score of 0.00 indicating that Hershey is being referred to more favorably in the news media.
Hershey received 405 more outperform votes than Rocky Mountain Chocolate Factory when rated by MarketBeat users. Likewise, 53.22% of users gave Hershey an outperform vote while only 46.82% of users gave Rocky Mountain Chocolate Factory an outperform vote.
Hershey has a consensus price target of $210.56, suggesting a potential upside of 7.39%. Given Hershey's higher probable upside, analysts clearly believe Hershey is more favorable than Rocky Mountain Chocolate Factory.
Summary
Hershey beats Rocky Mountain Chocolate Factory on 15 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RMCF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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