DECK vs. SKX, CROX, SHOO, WWW, NKE, ONON, SBUX, MELI, CMG, and TGT
Should you be buying Deckers Outdoor stock or one of its competitors? The main competitors of Deckers Outdoor include Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), NIKE (NKE), ON (ONON), Starbucks (SBUX), MercadoLibre (MELI), Chipotle Mexican Grill (CMG), and Target (TGT).
Skechers U.S.A. (NYSE:SKX) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, media sentiment, risk, profitability, analyst recommendations, valuation and community ranking.
Deckers Outdoor has lower revenue, but higher earnings than Skechers U.S.A.. Skechers U.S.A. is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 7.17%. Skechers U.S.A.'s return on equity of 38.85% beat Deckers Outdoor's return on equity.
Skechers U.S.A. currently has a consensus price target of $69.42, indicating a potential downside of 4.32%. Deckers Outdoor has a consensus price target of $1,018.44, indicating a potential downside of 2.64%. Given Skechers U.S.A.'s higher possible upside, analysts clearly believe Deckers Outdoor is more favorable than Skechers U.S.A..
Deckers Outdoor received 352 more outperform votes than Skechers U.S.A. when rated by MarketBeat users. However, 70.66% of users gave Skechers U.S.A. an outperform vote while only 69.46% of users gave Deckers Outdoor an outperform vote.
80.0% of Skechers U.S.A. shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 24.8% of Skechers U.S.A. shares are held by company insiders. Comparatively, 0.7% of Deckers Outdoor shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
In the previous week, Deckers Outdoor had 11 more articles in the media than Skechers U.S.A.. MarketBeat recorded 25 mentions for Deckers Outdoor and 14 mentions for Skechers U.S.A.. Deckers Outdoor's average media sentiment score of 0.97 beat Skechers U.S.A.'s score of 0.84 indicating that Skechers U.S.A. is being referred to more favorably in the media.
Skechers U.S.A. has a beta of 1.28, suggesting that its share price is 28% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.11, suggesting that its share price is 11% more volatile than the S&P 500.
Summary
Deckers Outdoor beats Skechers U.S.A. on 11 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DECK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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