NKE vs. DECK, SKX, CROX, SHOO, WWW, ONON, NFLX, DIS, CMCSA, and SONY
Should you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), ON (ONON), Netflix (NFLX), Walt Disney (DIS), Comcast (CMCSA), and Sony Group (SONY).
Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap retail/wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, community ranking, media sentiment and dividends.
Deckers Outdoor has a net margin of 17.69% compared to Deckers Outdoor's net margin of 10.14%. Deckers Outdoor's return on equity of 39.41% beat NIKE's return on equity.
97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 0.7% of Deckers Outdoor shares are held by insiders. Comparatively, 0.5% of NIKE shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks.
Deckers Outdoor has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500.
Deckers Outdoor presently has a consensus target price of $1,018.44, indicating a potential downside of 2.48%. NIKE has a consensus target price of $116.26, indicating a potential upside of 20.41%. Given Deckers Outdoor's higher possible upside, analysts plainly believe NIKE is more favorable than Deckers Outdoor.
In the previous week, Deckers Outdoor had 3 more articles in the media than NIKE. MarketBeat recorded 23 mentions for Deckers Outdoor and 20 mentions for NIKE. NIKE's average media sentiment score of 0.87 beat Deckers Outdoor's score of 0.62 indicating that Deckers Outdoor is being referred to more favorably in the media.
NIKE received 1151 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 71.09% of users gave NIKE an outperform vote while only 69.46% of users gave Deckers Outdoor an outperform vote.
Summary
Deckers Outdoor beats NIKE on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NKE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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