BTTR vs. DBGI, YOSH, MGOL, TC, JOANQ, CJJD, OCG, EXPR, ONFO, and JWEL
Should you be buying Better Choice stock or one of its competitors? The main competitors of Better Choice include Digital Brands Group (DBGI), Yoshiharu Global (YOSH), MGO Global (MGOL), TuanChe (TC), JOANN (JOANQ), China Jo-Jo Drugstores (CJJD), Oriental Culture (OCG), Express (EXPR), Onfolio (ONFO), and Jowell Global (JWEL). These companies are all part of the "retail/wholesale" sector.
Better Choice (NASDAQ:BTTR) and Digital Brands Group (NASDAQ:DBGI) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment.
Digital Brands Group has lower revenue, but higher earnings than Better Choice. Better Choice is trading at a lower price-to-earnings ratio than Digital Brands Group, indicating that it is currently the more affordable of the two stocks.
Better Choice has a net margin of -59.00% compared to Digital Brands Group's net margin of -65.54%. Better Choice's return on equity of -95.23% beat Digital Brands Group's return on equity.
Better Choice has a beta of 0.54, indicating that its share price is 46% less volatile than the S&P 500. Comparatively, Digital Brands Group has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500.
12.6% of Better Choice shares are held by institutional investors. Comparatively, 1.6% of Digital Brands Group shares are held by institutional investors. 30.1% of Better Choice shares are held by insiders. Comparatively, 0.2% of Digital Brands Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
In the previous week, Better Choice had 1 more articles in the media than Digital Brands Group. MarketBeat recorded 4 mentions for Better Choice and 3 mentions for Digital Brands Group. Digital Brands Group's average media sentiment score of 0.96 beat Better Choice's score of 0.00 indicating that Digital Brands Group is being referred to more favorably in the news media.
Better Choice received 4 more outperform votes than Digital Brands Group when rated by MarketBeat users.
Summary
Better Choice beats Digital Brands Group on 9 of the 14 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BTTR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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