SGA vs. UONE, UONEK, TSQ, EMMS, CMLS, BBGI, SALM, IHRT, BRAG, and GMGI
Should you be buying Saga Communications stock or one of its competitors? The main competitors of Saga Communications include Urban One (UONE), Urban One (UONEK), Townsquare Media (TSQ), Emmis Communications (EMMS), Cumulus Media (CMLS), Beasley Broadcast Group (BBGI), Salem Media Group (SALM), iHeartMedia (IHRT), Bragg Gaming Group (BRAG), and Golden Matrix Group (GMGI). These companies are all part of the "consumer discretionary" sector.
Saga Communications (NASDAQ:SGA) and Urban One (NASDAQ:UONE) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their community ranking, valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.
74.3% of Saga Communications shares are owned by institutional investors. Comparatively, 8.2% of Urban One shares are owned by institutional investors. 21.9% of Saga Communications shares are owned by insiders. Comparatively, 29.5% of Urban One shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Saga Communications currently has a consensus price target of $27.00, suggesting a potential upside of 15.34%. Given Saga Communications' higher probable upside, equities analysts plainly believe Saga Communications is more favorable than Urban One.
Urban One received 64 more outperform votes than Saga Communications when rated by MarketBeat users. Likewise, 58.20% of users gave Urban One an outperform vote while only 36.84% of users gave Saga Communications an outperform vote.
Saga Communications has a net margin of 8.42% compared to Urban One's net margin of 2.84%. Urban One's return on equity of 37.71% beat Saga Communications' return on equity.
Urban One has higher revenue and earnings than Saga Communications. Urban One is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.
Saga Communications has a beta of 0.41, indicating that its stock price is 59% less volatile than the S&P 500. Comparatively, Urban One has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500.
In the previous week, Saga Communications had 2 more articles in the media than Urban One. MarketBeat recorded 6 mentions for Saga Communications and 4 mentions for Urban One. Saga Communications' average media sentiment score of 1.03 beat Urban One's score of 0.38 indicating that Saga Communications is being referred to more favorably in the media.
Summary
Saga Communications beats Urban One on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SGA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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