TBLA vs. MGNI, BMBL, PUBM, SABR, HUYA, KIND, HSTM, GRND, YALA, and BLND
Should you be buying Taboola.com stock or one of its competitors? The main competitors of Taboola.com include Magnite (MGNI), Bumble (BMBL), PubMatic (PUBM), Sabre (SABR), HUYA (HUYA), Nextdoor (KIND), HealthStream (HSTM), Grindr (GRND), Yalla Group (YALA), and Blend Labs (BLND). These companies are all part of the "computer programming, data processing, & other computer related" industry.
Taboola.com (NASDAQ:TBLA) and Magnite (NASDAQ:MGNI) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, community ranking, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.
42.9% of Taboola.com shares are held by institutional investors. Comparatively, 73.4% of Magnite shares are held by institutional investors. 22.4% of Taboola.com shares are held by insiders. Comparatively, 4.3% of Magnite shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Taboola.com presently has a consensus price target of $5.79, indicating a potential upside of 31.59%. Magnite has a consensus price target of $14.39, indicating a potential upside of 58.99%. Given Magnite's higher possible upside, analysts clearly believe Magnite is more favorable than Taboola.com.
In the previous week, Taboola.com had 2 more articles in the media than Magnite. MarketBeat recorded 20 mentions for Taboola.com and 18 mentions for Magnite. Magnite's average media sentiment score of 0.77 beat Taboola.com's score of 0.42 indicating that Magnite is being referred to more favorably in the news media.
Taboola.com has a net margin of -5.70% compared to Magnite's net margin of -25.69%. Magnite's return on equity of 2.52% beat Taboola.com's return on equity.
Taboola.com has higher revenue and earnings than Magnite. Taboola.com is trading at a lower price-to-earnings ratio than Magnite, indicating that it is currently the more affordable of the two stocks.
Magnite received 47 more outperform votes than Taboola.com when rated by MarketBeat users. However, 69.84% of users gave Taboola.com an outperform vote while only 68.42% of users gave Magnite an outperform vote.
Taboola.com has a beta of 1.35, suggesting that its share price is 35% more volatile than the S&P 500. Comparatively, Magnite has a beta of 2.29, suggesting that its share price is 129% more volatile than the S&P 500.
Summary
Magnite beats Taboola.com on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding TBLA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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