BZUN vs. LITB, HBIO, GWH, UEIC, REKR, TRVG, AXTI, RMBL, RELL, and RDCM
Should you be buying Baozun stock or one of its competitors? The main competitors of Baozun include LightInTheBox (LITB), Harvard Bioscience (HBIO), ESS Tech (GWH), Universal Electronics (UEIC), Rekor Systems (REKR), trivago (TRVG), AXT (AXTI), RumbleOn (RMBL), Richardson Electronics (RELL), and RADCOM (RDCM). These companies are all part of the "computer and technology" sector.
Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, risk, media sentiment, analyst recommendations, community ranking and institutional ownership.
In the previous week, Baozun and Baozun both had 1 articles in the media. Baozun's average media sentiment score of 0.59 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the media.
LightInTheBox has a net margin of -1.52% compared to Baozun's net margin of -3.16%. LightInTheBox's return on equity of 0.00% beat Baozun's return on equity.
Baozun currently has a consensus price target of $4.70, suggesting a potential upside of 72.79%. Given Baozun's higher possible upside, equities analysts clearly believe Baozun is more favorable than LightInTheBox.
LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
47.3% of Baozun shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 62.2% of LightInTheBox shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Baozun received 193 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 51.94% of users gave LightInTheBox an outperform vote.
Baozun has a beta of 0.48, meaning that its stock price is 52% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.9, meaning that its stock price is 10% less volatile than the S&P 500.
Summary
Baozun beats LightInTheBox on 9 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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