LITB vs. BZUN, SPRU, WIMI, BCOV, STCN, VUZI, FLUX, MOBX, CODA, and BW
Should you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include Baozun (BZUN), Spruce Power (SPRU), WiMi Hologram Cloud (WIMI), Brightcove (BCOV), Steel Connect (STCN), Vuzix (VUZI), Flux Power (FLUX), Mobix Labs (MOBX), Coda Octopus Group (CODA), and Babcock & Wilcox Enterprises (BW). These companies are all part of the "computer and technology" sector.
Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, community ranking, analyst recommendations, risk and earnings.
47.3% of Baozun shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 62.2% of LightInTheBox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
In the previous week, Baozun had 1 more articles in the media than LightInTheBox. MarketBeat recorded 5 mentions for Baozun and 4 mentions for LightInTheBox. LightInTheBox's average media sentiment score of 0.85 beat Baozun's score of 0.23 indicating that Baozun is being referred to more favorably in the media.
LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
Baozun has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500.
LightInTheBox has a net margin of -1.52% compared to LightInTheBox's net margin of -3.16%. Baozun's return on equity of 0.00% beat LightInTheBox's return on equity.
Baozun received 194 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 51.82% of users gave LightInTheBox an outperform vote.
Baozun currently has a consensus price target of $4.70, suggesting a potential upside of 74.07%. Given LightInTheBox's higher possible upside, equities research analysts clearly believe Baozun is more favorable than LightInTheBox.
Summary
Baozun beats LightInTheBox on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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