HNST vs. NHTC, YSG, FLGC, BYON, APEI, WEYS, GPRO, SGC, CLAR, and EM
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Natural Health Trends (NHTC), Yatsen (YSG), Flora Growth (FLGC), Beyond (BYON), American Public Education (APEI), Weyco Group (WEYS), GoPro (GPRO), Superior Group of Companies (SGC), Clarus (CLAR), and Smart Share Global (EM).
Natural Health Trends (NASDAQ:NHTC) and Honest (NASDAQ:HNST) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their community ranking, valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.
Natural Health Trends has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500. Comparatively, Honest has a beta of 1.91, meaning that its stock price is 91% more volatile than the S&P 500.
Honest has a consensus target price of $4.55, indicating a potential upside of 43.53%. Given Natural Health Trends' higher probable upside, analysts clearly believe Honest is more favorable than Natural Health Trends.
10.1% of Natural Health Trends shares are owned by institutional investors. Comparatively, 45.5% of Honest shares are owned by institutional investors. 13.3% of Natural Health Trends shares are owned by company insiders. Comparatively, 8.6% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
In the previous week, Honest had 10 more articles in the media than Natural Health Trends. MarketBeat recorded 13 mentions for Honest and 3 mentions for Natural Health Trends. Natural Health Trends' average media sentiment score of 1.15 beat Honest's score of 0.87 indicating that Honest is being referred to more favorably in the news media.
Natural Health Trends has higher earnings, but lower revenue than Honest. Honest is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.
Natural Health Trends has a net margin of 1.16% compared to Natural Health Trends' net margin of -11.39%. Honest's return on equity of 1.18% beat Natural Health Trends' return on equity.
Natural Health Trends received 149 more outperform votes than Honest when rated by MarketBeat users. Likewise, 67.19% of users gave Natural Health Trends an outperform vote while only 35.00% of users gave Honest an outperform vote.
Summary
Natural Health Trends beats Honest on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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