Superior Group of Companies (SGC) Competitors

Superior Group of Companies (NASDAQ:SGC) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their community ranking, profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations.

Which has more volatility and risk, SGC or COOK?

Superior Group of Companies has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500.

Do insiders & institutionals have more ownership in SGC or COOK?

33.8% of Superior Group of Companies shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 26.5% of Superior Group of Companies shares are owned by company insiders. Comparatively, 9.8% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Do analysts rate SGC or COOK?

Superior Group of Companies presently has a consensus target price of $18.00, suggesting a potential upside of 6.70%. Traeger has a consensus target price of $4.47, suggesting a potential upside of 106.79%. Given Traeger's higher probable upside, analysts plainly believe Traeger is more favorable than Superior Group of Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Superior Group of Companies	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Traeger	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the MarketBeat Community prefer SGC or COOK?

Superior Group of Companies received 206 more outperform votes than Traeger when rated by MarketBeat users. Likewise, 63.30% of users gave Superior Group of Companies an outperform vote while only 44.44% of users gave Traeger an outperform vote.

Company	Underperform	Outperform
Superior Group of Companies	Outperform Votes 238 63.30%	Underperform Votes 138 36.70%
Traeger	Outperform Votes 32 44.44%	Underperform Votes 40 55.56%

Does the media refer more to SGC or COOK?

In the previous week, Traeger had 5 more articles in the media than Superior Group of Companies. MarketBeat recorded 7 mentions for Traeger and 2 mentions for Superior Group of Companies. Traeger's average media sentiment score of 0.62 beat Superior Group of Companies' score of 0.49 indicating that Traeger is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Superior Group of Companies	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Traeger	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is SGC or COOK more profitable?

Superior Group of Companies has a net margin of 1.61% compared to Traeger's net margin of -11.26%. Superior Group of Companies' return on equity of 4.51% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Superior Group of Companies	1.61%	4.51%	2.03%
Traeger	-11.26%	-20.91%	-7.50%

Which has stronger valuation and earnings, SGC or COOK?

Superior Group of Companies has higher earnings, but lower revenue than Traeger. Traeger is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Superior Group of Companies	$543.30M	0.52	$8.77M	$0.55	30.85
Traeger	$605.88M	0.45	-$84.40M	-$0.55	-3.91

Summary

Superior Group of Companies beats Traeger on 12 of the 18 factors compared between the two stocks.