IAS vs. GDS, MGNI, CRTO, CCO, CDLX, VMEO, DSP, DADA, GCI, and NCMI
Should you be buying Integral Ad Science stock or one of its competitors? The main competitors of Integral Ad Science include GDS (GDS), Magnite (MGNI), Criteo (CRTO), Clear Channel Outdoor (CCO), Cardlytics (CDLX), Vimeo (VMEO), Viant Technology (DSP), Dada Nexus (DADA), Gannett (GCI), and National CineMedia (NCMI).
GDS (NASDAQ:GDS) and Integral Ad Science (NASDAQ:IAS) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, community ranking, risk, profitability, media sentiment, analyst recommendations and institutional ownership.
Integral Ad Science has a net margin of 0.59% compared to Integral Ad Science's net margin of -43.25%. GDS's return on equity of 0.32% beat Integral Ad Science's return on equity.
GDS has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Comparatively, Integral Ad Science has a beta of 1.58, suggesting that its stock price is 58% more volatile than the S&P 500.
In the previous week, Integral Ad Science had 25 more articles in the media than GDS. MarketBeat recorded 32 mentions for Integral Ad Science and 7 mentions for GDS. GDS's average media sentiment score of 0.33 beat Integral Ad Science's score of 0.24 indicating that Integral Ad Science is being referred to more favorably in the news media.
33.7% of GDS shares are held by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are held by institutional investors. 8.0% of GDS shares are held by insiders. Comparatively, 2.0% of Integral Ad Science shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
GDS received 309 more outperform votes than Integral Ad Science when rated by MarketBeat users. Likewise, 63.72% of users gave GDS an outperform vote while only 55.00% of users gave Integral Ad Science an outperform vote.
Integral Ad Science has lower revenue, but higher earnings than GDS. GDS is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.
GDS currently has a consensus target price of $15.69, suggesting a potential upside of 88.33%. Integral Ad Science has a consensus target price of $16.77, suggesting a potential upside of 75.96%. Given Integral Ad Science's higher probable upside, equities research analysts plainly believe GDS is more favorable than Integral Ad Science.
Summary
Integral Ad Science beats GDS on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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