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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$9.71
-0.22 (-2.22%)
(As of 10/31/2024 ET)

HTBK vs. THFF, LBC, CFB, ALTA, UVSP, SBCF, RNST, BANR, FRME, and TRMK

Should you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Financial (THFF), Luther Burbank (LBC), CrossFirst Bankshares (CFB), Altabancorp (ALTA), Univest Financial (UVSP), Seacoast Banking Co. of Florida (SBCF), Renasant (RNST), Banner (BANR), First Merchants (FRME), and Trustmark (TRMK). These companies are all part of the "finance" sector.

Heritage Commerce vs.

Heritage Commerce (NASDAQ:HTBK) and First Financial (NASDAQ:THFF) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their community ranking, media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Heritage Commerce has a net margin of 19.82% compared to First Financial's net margin of 14.86%. First Financial's return on equity of 8.25% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce19.82% 7.21% 0.92%
First Financial 14.86%8.25%0.89%

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 72.7% of First Financial shares are held by institutional investors. 4.0% of Heritage Commerce shares are held by insiders. Comparatively, 3.7% of First Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.4%. First Financial pays an annual dividend of $1.80 per share and has a dividend yield of 4.2%. Heritage Commerce pays out 73.2% of its earnings in the form of a dividend. First Financial pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Heritage Commerce has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, First Financial has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500.

In the previous week, Heritage Commerce had 14 more articles in the media than First Financial. MarketBeat recorded 15 mentions for Heritage Commerce and 1 mentions for First Financial. Heritage Commerce's average media sentiment score of 0.84 beat First Financial's score of 0.13 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Financial received 41 more outperform votes than Heritage Commerce when rated by MarketBeat users. Likewise, 61.55% of users gave First Financial an outperform vote while only 58.71% of users gave Heritage Commerce an outperform vote.

CompanyUnderperformOutperform
Heritage CommerceOutperform Votes
300
58.71%
Underperform Votes
211
41.29%
First FinancialOutperform Votes
341
61.55%
Underperform Votes
213
38.45%

Heritage Commerce has higher earnings, but lower revenue than First Financial. First Financial is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$171.90M3.46$64.44M$0.7113.68
First Financial$206.78M2.45$60.67M$3.6911.64

Heritage Commerce presently has a consensus price target of $11.50, suggesting a potential upside of 18.43%. First Financial has a consensus price target of $45.00, suggesting a potential upside of 4.75%. Given Heritage Commerce's stronger consensus rating and higher probable upside, equities research analysts plainly believe Heritage Commerce is more favorable than First Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
3.00
First Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Heritage Commerce beats First Financial on 14 of the 20 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceState commercial banks IndustryFinance SectorNASDAQ Exchange
Market Cap$595.17M$3.15B$9.69B$8.41B
Dividend Yield5.26%3.76%10.49%4.20%
P/E Ratio12.1416.8648.6917.70
Price / Sales3.463.153,327.0778.39
Price / Cash9.0610.0929.8133.56
Price / Book0.881.222.914.57
Net Income$64.44M$409.37M$952.27M$225.37M
7 Day Performance0.21%-0.03%-0.61%-0.59%
1 Month Performance-1.72%1.79%0.47%1.51%
1 Year Performance18.70%36.44%26.12%32.97%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
4.2539 of 5 stars
$9.71
-2.2%
$11.50
+18.4%
+19.5%$595.17M$171.90M12.14353Earnings Report
Dividend Announcement
Analyst Revision
News Coverage
THFF
First Financial
4.0115 of 5 stars
$43.49
+3.3%
$45.00
+3.5%
+28.2%$513.62M$271.10M11.79861High Trading Volume
LBC
Luther Burbank
1.6017 of 5 stars
$9.15
+0.5%
$12.50
+36.6%
+13.8%$466.81M$123.27M12.89256Gap Up
High Trading Volume
CFB
CrossFirst Bankshares
3.2485 of 5 stars
$16.41
+5.4%
$18.50
+12.7%
+54.3%$808.90M$254.34M11.56460Short Interest ↓
News Coverage
Positive News
ALTA
Altabancorp
N/A$44.16
flat
N/A+0.0%$834.05M$133.17M18.79471High Trading Volume
UVSP
Univest Financial
2.6548 of 5 stars
$28.64
+2.8%
$28.00
-2.2%
+71.8%$838.35M$293.80M11.50920High Trading Volume
SBCF
Seacoast Banking Co. of Florida
2.6093 of 5 stars
$27.22
+3.4%
$28.70
+5.4%
+37.0%$2.31B$768.13M19.721,541Earnings Report
Analyst Forecast
RNST
Renasant
3.151 of 5 stars
$34.74
+3.9%
$39.33
+13.2%
+42.4%$2.25B$910.39M11.322,300
BANR
Banner
2.2637 of 5 stars
$65.02
+2.9%
$61.60
-5.3%
+54.7%$2.24B$594.20M13.601,966Positive News
FRME
First Merchants
4.7475 of 5 stars
$37.16
+3.9%
$41.60
+11.9%
+38.0%$2.18B$626.09M11.872,162Earnings Report
Analyst Forecast
High Trading Volume
TRMK
Trustmark
2.3893 of 5 stars
$34.93
+2.5%
$34.75
-0.5%
+75.5%$2.14B$465.57M10.552,757Analyst Forecast

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This page (NASDAQ:HTBK) was last updated on 10/31/2024 by MarketBeat.com Staff
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