Heritage Commerce (HTBK) Competitors $9.71 -0.22 (-2.22%) (As of 10/31/2024 ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends HTBK vs. THFF, LBC, CFB, ALTA, UVSP, SBCF, RNST, BANR, FRME, and TRMKShould you be buying Heritage Commerce stock or one of its competitors? The main competitors of Heritage Commerce include First Financial (THFF), Luther Burbank (LBC), CrossFirst Bankshares (CFB), Altabancorp (ALTA), Univest Financial (UVSP), Seacoast Banking Co. of Florida (SBCF), Renasant (RNST), Banner (BANR), First Merchants (FRME), and Trustmark (TRMK). These companies are all part of the "finance" sector. Heritage Commerce vs. First Financial Luther Burbank CrossFirst Bankshares Altabancorp Univest Financial Seacoast Banking Co. of Florida Renasant Banner First Merchants Trustmark Heritage Commerce (NASDAQ:HTBK) and First Financial (NASDAQ:THFF) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their community ranking, media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk. Is HTBK or THFF more profitable? Heritage Commerce has a net margin of 19.82% compared to First Financial's net margin of 14.86%. First Financial's return on equity of 8.25% beat Heritage Commerce's return on equity.Company Net Margins Return on Equity Return on Assets Heritage Commerce19.82% 7.21% 0.92% First Financial 14.86%8.25%0.89% Do insiders & institutionals believe in HTBK or THFF? 75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 72.7% of First Financial shares are held by institutional investors. 4.0% of Heritage Commerce shares are held by insiders. Comparatively, 3.7% of First Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is HTBK or THFF a better dividend stock? Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.4%. First Financial pays an annual dividend of $1.80 per share and has a dividend yield of 4.2%. Heritage Commerce pays out 73.2% of its earnings in the form of a dividend. First Financial pays out 48.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has more volatility and risk, HTBK or THFF? Heritage Commerce has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, First Financial has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500. Does the media refer more to HTBK or THFF? In the previous week, Heritage Commerce had 14 more articles in the media than First Financial. MarketBeat recorded 15 mentions for Heritage Commerce and 1 mentions for First Financial. Heritage Commerce's average media sentiment score of 0.84 beat First Financial's score of 0.13 indicating that Heritage Commerce is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Heritage Commerce 4 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive First Financial 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Does the MarketBeat Community favor HTBK or THFF? First Financial received 41 more outperform votes than Heritage Commerce when rated by MarketBeat users. Likewise, 61.55% of users gave First Financial an outperform vote while only 58.71% of users gave Heritage Commerce an outperform vote. CompanyUnderperformOutperformHeritage CommerceOutperform Votes30058.71% Underperform Votes21141.29% First FinancialOutperform Votes34161.55% Underperform Votes21338.45% Which has stronger valuation & earnings, HTBK or THFF? Heritage Commerce has higher earnings, but lower revenue than First Financial. First Financial is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHeritage Commerce$171.90M3.46$64.44M$0.7113.68First Financial$206.78M2.45$60.67M$3.6911.64 Do analysts rate HTBK or THFF? Heritage Commerce presently has a consensus price target of $11.50, suggesting a potential upside of 18.43%. First Financial has a consensus price target of $45.00, suggesting a potential upside of 4.75%. Given Heritage Commerce's stronger consensus rating and higher probable upside, equities research analysts plainly believe Heritage Commerce is more favorable than First Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Heritage Commerce 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00First Financial 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryHeritage Commerce beats First Financial on 14 of the 20 factors compared between the two stocks. Ad Porter & CompanyThe most serious warning of my careerWith the 2024 election just weeks away, a new crisis is barrelling down on America… one that could cleave the financial world in two the moment the polls close. I predict they could see investment losses of 50% (or more) in the weeks following the presidential election. Click here now to grab your seat now. Get Heritage Commerce News Delivered to You Automatically Sign up to receive the latest news and ratings for HTBK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HTBK vs. The Competition Export to ExcelMetricHeritage CommerceState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$595.17M$3.15B$9.69B$8.41BDividend Yield5.26%3.76%10.49%4.20%P/E Ratio12.1416.8648.6917.70Price / Sales3.463.153,327.0778.39Price / Cash9.0610.0929.8133.56Price / Book0.881.222.914.57Net Income$64.44M$409.37M$952.27M$225.37M7 Day Performance0.21%-0.03%-0.61%-0.59%1 Month Performance-1.72%1.79%0.47%1.51%1 Year Performance18.70%36.44%26.12%32.97% Heritage Commerce Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HTBKHeritage Commerce4.2539 of 5 stars$9.71-2.2%$11.50+18.4%+19.5%$595.17M$171.90M12.14353Earnings ReportDividend AnnouncementAnalyst RevisionNews CoverageTHFFFirst Financial4.0115 of 5 stars$43.49+3.3%$45.00+3.5%+28.2%$513.62M$271.10M11.79861High Trading VolumeLBCLuther Burbank1.6017 of 5 stars$9.15+0.5%$12.50+36.6%+13.8%$466.81M$123.27M12.89256Gap UpHigh Trading VolumeCFBCrossFirst Bankshares3.2485 of 5 stars$16.41+5.4%$18.50+12.7%+54.3%$808.90M$254.34M11.56460Short Interest ↓News CoveragePositive NewsALTAAltabancorpN/A$44.16flatN/A+0.0%$834.05M$133.17M18.79471High Trading VolumeUVSPUnivest Financial2.6548 of 5 stars$28.64+2.8%$28.00-2.2%+71.8%$838.35M$293.80M11.50920High Trading VolumeSBCFSeacoast Banking Co. of Florida2.6093 of 5 stars$27.22+3.4%$28.70+5.4%+37.0%$2.31B$768.13M19.721,541Earnings ReportAnalyst ForecastRNSTRenasant3.151 of 5 stars$34.74+3.9%$39.33+13.2%+42.4%$2.25B$910.39M11.322,300BANRBanner2.2637 of 5 stars$65.02+2.9%$61.60-5.3%+54.7%$2.24B$594.20M13.601,966Positive NewsFRMEFirst Merchants4.7475 of 5 stars$37.16+3.9%$41.60+11.9%+38.0%$2.18B$626.09M11.872,162Earnings ReportAnalyst ForecastHigh Trading VolumeTRMKTrustmark2.3893 of 5 stars$34.93+2.5%$34.75-0.5%+75.5%$2.14B$465.57M10.552,757Analyst Forecast Related Companies and Tools Related Companies THFF Alternatives LBC Alternatives CFB Alternatives ALTA Alternatives UVSP Alternatives SBCF Alternatives RNST Alternatives BANR Alternatives FRME Alternatives TRMK Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:HTBK) was last updated on 10/31/2024 by MarketBeat.com Staff From Our PartnersTim Sykes’ Urgent Trade Alert: “Make this move now”WARNING: 80 Wall Street banks are gearing up for MASSIVE D.C. shock This $2 trillion D.C. shock is NOT abou...Timothy Sykes | Sponsoredtop AI stock (it’s not MSFT, GOOGL, AMZN or AAPL)AI was by far the biggest tech investing trend right now. 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