Heritage Commerce (HTBK) Competitors

First Busey (NASDAQ:BUSE) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their risk, analyst recommendations, earnings, media sentiment, dividends, profitability, institutional ownership and valuation.

Is BUSE or HTBK a better dividend stock?

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.2%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 5.0%. First Busey pays out 93.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Heritage Commerce pays out 76.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has increased its dividend for 10 consecutive years. Heritage Commerce is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is BUSE or HTBK more profitable?

Heritage Commerce has a net margin of 16.38% compared to First Busey's net margin of 8.32%. First Busey's return on equity of 8.46% beat Heritage Commerce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	8.32%	8.46%	0.96%
Heritage Commerce	16.38%	6.11%	0.76%

Which has more volatility and risk, BUSE or HTBK?

First Busey has a beta of 0.77, suggesting that its share price is 23% less volatile than the S&P 500. Comparatively, Heritage Commerce has a beta of 0.81, suggesting that its share price is 19% less volatile than the S&P 500.

Do analysts prefer BUSE or HTBK?

First Busey currently has a consensus price target of $27.67, indicating a potential upside of 15.47%. Heritage Commerce has a consensus price target of $11.00, indicating a potential upside of 6.08%. Given First Busey's higher probable upside, equities analysts plainly believe First Busey is more favorable than Heritage Commerce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Heritage Commerce	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals hold more shares of BUSE or HTBK?

56.5% of First Busey shares are held by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are held by institutional investors. 3.9% of First Busey shares are held by company insiders. Comparatively, 2.7% of Heritage Commerce shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Which has stronger valuation and earnings, BUSE or HTBK?

First Busey has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$663.36M	3.23	$113.69M	$1.07	22.39
Heritage Commerce	$251.45M	2.54	$40.53M	$0.68	15.25

Does the media favor BUSE or HTBK?

In the previous week, First Busey had 12 more articles in the media than Heritage Commerce. MarketBeat recorded 13 mentions for First Busey and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.89 beat First Busey's score of 1.02 indicating that Heritage Commerce is being referred to more favorably in the news media.

Company	Overall Sentiment
First Busey	Positive
Heritage Commerce	Very Positive

Summary

First Busey beats Heritage Commerce on 11 of the 18 factors compared between the two stocks.