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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$13.45 0.00 (0.00%)
As of 07/17/2026

HTBK vs. BOH, SBCF, TOWN, TBBK, and FRME

Should you buy Heritage Commerce stock or one of its competitors? MarketBeat compares Heritage Commerce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Heritage Commerce include Bank of Hawaii (BOH), Seacoast Banking Corporation of Florida (SBCF), Towne Bank (TOWN), Bancorp (TBBK), and First Merchants (FRME). These companies are all part of the "regional banks" industry.

How does Heritage Commerce compare to Bank of Hawaii?

Bank of Hawaii (NYSE:BOH) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and profitability.

Bank of Hawaii pays an annual dividend of $2.80 per share and has a dividend yield of 3.3%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Bank of Hawaii pays out 56.6% of its earnings in the form of a dividend. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank of Hawaii has increased its dividend for 1 consecutive years.

82.2% of Bank of Hawaii shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 2.0% of Bank of Hawaii shares are owned by company insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Bank of Hawaii has a net margin of 20.46% compared to Heritage Commerce's net margin of 17.77%. Bank of Hawaii's return on equity of 14.97% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank of Hawaii20.46% 14.97% 0.92%
Heritage Commerce 17.77%8.07%1.01%

Bank of Hawaii has higher revenue and earnings than Heritage Commerce. Bank of Hawaii is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank of Hawaii$1.07B3.11$205.90M$4.9516.90
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

In the previous week, Bank of Hawaii had 4 more articles in the media than Heritage Commerce. MarketBeat recorded 5 mentions for Bank of Hawaii and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.54 beat Bank of Hawaii's score of 0.26 indicating that Heritage Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank of Hawaii
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Heritage Commerce
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Bank of Hawaii currently has a consensus price target of $85.80, indicating a potential upside of 2.57%. Heritage Commerce has a consensus price target of $13.13, indicating a potential downside of 2.42%. Given Bank of Hawaii's stronger consensus rating and higher probable upside, equities analysts clearly believe Bank of Hawaii is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank of Hawaii
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Bank of Hawaii has a beta of 0.7, indicating that its share price is 30% less volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, indicating that its share price is 31% less volatile than the broader market.

Summary

Bank of Hawaii beats Heritage Commerce on 13 of the 19 factors compared between the two stocks.

How does Heritage Commerce compare to Seacoast Banking Corporation of Florida?

Seacoast Banking Corporation of Florida (NASDAQ:SBCF) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, media sentiment, analyst recommendations, profitability, earnings, dividends and institutional ownership.

In the previous week, Seacoast Banking Corporation of Florida had 1 more articles in the media than Heritage Commerce. MarketBeat recorded 2 mentions for Seacoast Banking Corporation of Florida and 1 mentions for Heritage Commerce. Seacoast Banking Corporation of Florida's average media sentiment score of 1.79 beat Heritage Commerce's score of 1.54 indicating that Seacoast Banking Corporation of Florida is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Seacoast Banking Corporation of Florida
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Heritage Commerce
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Seacoast Banking Corporation of Florida pays an annual dividend of $0.76 per share and has a dividend yield of 2.3%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Seacoast Banking Corporation of Florida pays out 50.0% of its earnings in the form of a dividend. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Seacoast Banking Corporation of Florida has increased its dividend for 4 consecutive years.

Heritage Commerce has a net margin of 17.77% compared to Seacoast Banking Corporation of Florida's net margin of 14.42%. Seacoast Banking Corporation of Florida's return on equity of 8.23% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Seacoast Banking Corporation of Florida14.42% 8.23% 1.11%
Heritage Commerce 17.77%8.07%1.01%

Seacoast Banking Corporation of Florida currently has a consensus target price of $35.00, indicating a potential upside of 4.48%. Heritage Commerce has a consensus target price of $13.13, indicating a potential downside of 2.42%. Given Seacoast Banking Corporation of Florida's stronger consensus rating and higher probable upside, analysts clearly believe Seacoast Banking Corporation of Florida is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Seacoast Banking Corporation of Florida
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

81.8% of Seacoast Banking Corporation of Florida shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 1.5% of Seacoast Banking Corporation of Florida shares are owned by insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Seacoast Banking Corporation of Florida has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than Seacoast Banking Corporation of Florida, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Seacoast Banking Corporation of Florida$935.52M3.48$144.88M$1.5222.04
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

Seacoast Banking Corporation of Florida has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, meaning that its share price is 31% less volatile than the broader market.

Summary

Seacoast Banking Corporation of Florida beats Heritage Commerce on 15 of the 19 factors compared between the two stocks.

How does Heritage Commerce compare to Towne Bank?

Heritage Commerce (NASDAQ:HTBK) and Towne Bank (NASDAQ:TOWN) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

Heritage Commerce has a net margin of 17.77% compared to Towne Bank's net margin of 13.51%. Towne Bank's return on equity of 9.91% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce17.77% 8.07% 1.01%
Towne Bank 13.51%9.91%1.24%

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Towne Bank pays an annual dividend of $1.12 per share and has a dividend yield of 3.1%. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Towne Bank pays out 56.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Towne Bank has raised its dividend for 13 consecutive years.

In the previous week, Towne Bank had 3 more articles in the media than Heritage Commerce. MarketBeat recorded 4 mentions for Towne Bank and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.54 beat Towne Bank's score of 0.39 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Towne Bank
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Heritage Commerce has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market. Comparatively, Towne Bank has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market.

Towne Bank has higher revenue and earnings than Heritage Commerce. Heritage Commerce is trading at a lower price-to-earnings ratio than Towne Bank, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$197.46M4.20$47.83M$0.7817.24
Towne Bank$1.12B2.57$169.53M$1.9818.39

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 56.0% of Towne Bank shares are held by institutional investors. 2.7% of Heritage Commerce shares are held by insiders. Comparatively, 8.1% of Towne Bank shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Heritage Commerce presently has a consensus price target of $13.13, indicating a potential downside of 2.42%. Towne Bank has a consensus price target of $39.50, indicating a potential upside of 8.49%. Given Towne Bank's stronger consensus rating and higher possible upside, analysts clearly believe Towne Bank is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Towne Bank
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Towne Bank beats Heritage Commerce on 12 of the 17 factors compared between the two stocks.

How does Heritage Commerce compare to Bancorp?

Bancorp (NASDAQ:TBBK) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

Bancorp currently has a consensus target price of $63.40, indicating a potential downside of 5.68%. Heritage Commerce has a consensus target price of $13.13, indicating a potential downside of 2.42%. Given Heritage Commerce's higher probable upside, analysts plainly believe Heritage Commerce is more favorable than Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bancorp
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Bancorp had 6 more articles in the media than Heritage Commerce. MarketBeat recorded 7 mentions for Bancorp and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.54 beat Bancorp's score of 0.79 indicating that Heritage Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bancorp
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Commerce
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Bancorp has a beta of 1.19, meaning that its stock price is 19% more volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, meaning that its stock price is 31% less volatile than the broader market.

Bancorp has higher revenue and earnings than Heritage Commerce. Bancorp is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bancorp$879.70M3.18$228.21M$5.1413.08
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

Bancorp has a net margin of 26.92% compared to Heritage Commerce's net margin of 17.77%. Bancorp's return on equity of 30.56% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Bancorp26.92% 30.56% 2.52%
Heritage Commerce 17.77%8.07%1.01%

96.2% of Bancorp shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 6.0% of Bancorp shares are owned by insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Bancorp beats Heritage Commerce on 13 of the 17 factors compared between the two stocks.

How does Heritage Commerce compare to First Merchants?

Heritage Commerce (NASDAQ:HTBK) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership, media sentiment and analyst recommendations.

First Merchants has a net margin of 18.87% compared to Heritage Commerce's net margin of 17.77%. First Merchants' return on equity of 9.58% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce17.77% 8.07% 1.01%
First Merchants 18.87%9.58%1.21%

75.6% of Heritage Commerce shares are held by institutional investors. Comparatively, 73.9% of First Merchants shares are held by institutional investors. 2.7% of Heritage Commerce shares are held by insiders. Comparatively, 1.8% of First Merchants shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Heritage Commerce presently has a consensus price target of $13.13, indicating a potential downside of 2.42%. First Merchants has a consensus price target of $49.00, indicating a potential upside of 10.56%. Given First Merchants' stronger consensus rating and higher probable upside, analysts clearly believe First Merchants is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
First Merchants
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.3%. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. First Merchants pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has raised its dividend for 13 consecutive years.

In the previous week, First Merchants had 4 more articles in the media than Heritage Commerce. MarketBeat recorded 5 mentions for First Merchants and 1 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.54 beat First Merchants' score of 0.24 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
First Merchants
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

First Merchants has higher revenue and earnings than Heritage Commerce. First Merchants is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$197.46M4.20$47.83M$0.7817.24
First Merchants$1.05B2.66$226M$3.4013.04

Heritage Commerce has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, suggesting that its share price is 16% less volatile than the broader market.

Summary

First Merchants beats Heritage Commerce on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$828.43M$2.60B$14.38B$12.28B
Dividend Yield3.87%2.94%5.67%9.39%
P/E Ratio17.2412.9120.5523.94
Price / Sales4.203.0444.4291.94
Price / Cash13.8512.5219.2447.25
Price / Book1.161.412.266.14
Net Income$47.83M$182.95M$1.14B$331.74M
7 Day PerformanceN/A1.11%0.19%-1.81%
1 Month PerformanceN/A4.22%1.38%-1.44%
1 Year Performance31.35%21.20%13.19%16.33%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
1.9179 of 5 stars
$13.45
flat
$13.13
-2.4%
N/A$828.43M$197.46M17.24330
BOH
Bank of Hawaii
3.5028 of 5 stars
$82.03
-0.4%
$85.80
+4.6%
+23.8%$3.25B$1.07B16.571,877
SBCF
Seacoast Banking Corporation of Florida
3.2358 of 5 stars
$32.98
+0.0%
$35.00
+6.1%
+14.8%$3.21B$935.52M21.701,962
TOWN
Towne Bank
4.1342 of 5 stars
$35.76
-0.3%
$39.50
+10.5%
+1.3%$2.82B$1.12B18.062,720
TBBK
Bancorp
3.1797 of 5 stars
$66.17
-0.5%
$61.50
-7.1%
-0.6%$2.75B$879.70M12.87720

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This page (NASDAQ:HTBK) was last updated on 7/21/2026 by MarketBeat.com Staff.
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