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Heritage Commerce (HTBK) Competitors

Heritage Commerce logo
$13.45 0.00 (0.00%)
As of 08/7/2026

HTBK vs. PFS, FBK, BOH, TOWN, and BANC

Should you buy Heritage Commerce stock or one of its competitors? MarketBeat compares Heritage Commerce with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Heritage Commerce include Provident Financial Services (PFS), FB Financial (FBK), Bank of Hawaii (BOH), Towne Bank (TOWN), and Banc of California (BANC). These companies are all part of the "regional banks" industry.

How does Heritage Commerce compare to Provident Financial Services?

Heritage Commerce (NASDAQ:HTBK) and Provident Financial Services (NYSE:PFS) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

Heritage Commerce has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market. Comparatively, Provident Financial Services has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market.

75.6% of Heritage Commerce shares are owned by institutional investors. Comparatively, 72.0% of Provident Financial Services shares are owned by institutional investors. 2.7% of Heritage Commerce shares are owned by company insiders. Comparatively, 3.0% of Provident Financial Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Provident Financial Services has a net margin of 22.15% compared to Heritage Commerce's net margin of 17.77%. Provident Financial Services' return on equity of 11.00% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce17.77% 8.07% 1.01%
Provident Financial Services 22.15%11.00%1.24%

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Provident Financial Services pays an annual dividend of $0.96 per share and has a dividend yield of 4.0%. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Provident Financial Services pays out 40.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Provident Financial Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Heritage Commerce currently has a consensus target price of $13.13, suggesting a potential downside of 2.42%. Provident Financial Services has a consensus target price of $26.79, suggesting a potential upside of 10.52%. Given Provident Financial Services' stronger consensus rating and higher possible upside, analysts clearly believe Provident Financial Services is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Provident Financial Services
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.75

In the previous week, Provident Financial Services had 7 more articles in the media than Heritage Commerce. MarketBeat recorded 10 mentions for Provident Financial Services and 3 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.63 beat Provident Financial Services' score of 0.52 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Provident Financial Services
4 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Provident Financial Services has higher revenue and earnings than Heritage Commerce. Provident Financial Services is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$197.46M4.20$47.83M$0.7817.24
Provident Financial Services$1.38B2.28$291.16M$2.4010.10

Summary

Provident Financial Services beats Heritage Commerce on 15 of the 19 factors compared between the two stocks.

How does Heritage Commerce compare to FB Financial?

FB Financial (NYSE:FBK) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

FB Financial presently has a consensus price target of $64.67, indicating a potential upside of 6.71%. Heritage Commerce has a consensus price target of $13.13, indicating a potential downside of 2.42%. Given FB Financial's stronger consensus rating and higher possible upside, research analysts plainly believe FB Financial is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FB Financial
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.14
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

FB Financial has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, meaning that its share price is 31% less volatile than the broader market.

FB Financial has higher revenue and earnings than Heritage Commerce. FB Financial is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FB Financial$877.84M3.45$122.62M$3.7316.25
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

65.4% of FB Financial shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 2.0% of FB Financial shares are owned by insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, FB Financial had 1 more articles in the media than Heritage Commerce. MarketBeat recorded 4 mentions for FB Financial and 3 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.63 beat FB Financial's score of 0.68 indicating that Heritage Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FB Financial
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

FB Financial pays an annual dividend of $0.84 per share and has a dividend yield of 1.4%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. FB Financial pays out 22.5% of its earnings in the form of a dividend. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FB Financial has increased its dividend for 8 consecutive years.

FB Financial has a net margin of 19.00% compared to Heritage Commerce's net margin of 17.77%. FB Financial's return on equity of 12.08% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
FB Financial19.00% 12.08% 1.44%
Heritage Commerce 17.77%8.07%1.01%

Summary

FB Financial beats Heritage Commerce on 14 of the 20 factors compared between the two stocks.

How does Heritage Commerce compare to Bank of Hawaii?

Bank of Hawaii (NYSE:BOH) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, earnings, analyst recommendations and dividends.

Bank of Hawaii has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, suggesting that its share price is 31% less volatile than the broader market.

Bank of Hawaii presently has a consensus price target of $85.00, indicating a potential upside of 8.32%. Heritage Commerce has a consensus price target of $13.13, indicating a potential downside of 2.42%. Given Bank of Hawaii's higher probable upside, analysts plainly believe Bank of Hawaii is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank of Hawaii
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Bank of Hawaii had 11 more articles in the media than Heritage Commerce. MarketBeat recorded 14 mentions for Bank of Hawaii and 3 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.63 beat Bank of Hawaii's score of 0.10 indicating that Heritage Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank of Hawaii
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Bank of Hawaii has higher revenue and earnings than Heritage Commerce. Bank of Hawaii is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank of Hawaii$1.07B2.90$205.90M$5.3614.64
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

82.2% of Bank of Hawaii shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 2.0% of Bank of Hawaii shares are owned by insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Bank of Hawaii has a net margin of 21.84% compared to Heritage Commerce's net margin of 17.77%. Bank of Hawaii's return on equity of 15.72% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank of Hawaii21.84% 15.72% 0.98%
Heritage Commerce 17.77%8.07%1.01%

Bank of Hawaii pays an annual dividend of $2.80 per share and has a dividend yield of 3.6%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Bank of Hawaii pays out 52.2% of its earnings in the form of a dividend. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank of Hawaii has increased its dividend for 1 consecutive years.

Summary

Bank of Hawaii beats Heritage Commerce on 11 of the 18 factors compared between the two stocks.

How does Heritage Commerce compare to Towne Bank?

Towne Bank (NASDAQ:TOWN) and Heritage Commerce (NASDAQ:HTBK) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

Towne Bank has a beta of 0.69, meaning that its share price is 31% less volatile than the broader market. Comparatively, Heritage Commerce has a beta of 0.69, meaning that its share price is 31% less volatile than the broader market.

Towne Bank has higher revenue and earnings than Heritage Commerce. Towne Bank is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Towne Bank$1.12B2.62$169.53M$3.5610.41
Heritage Commerce$197.46M4.20$47.83M$0.7817.24

Towne Bank pays an annual dividend of $1.12 per share and has a dividend yield of 3.0%. Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Towne Bank pays out 31.5% of its earnings in the form of a dividend. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Towne Bank has raised its dividend for 13 consecutive years.

Towne Bank has a net margin of 25.64% compared to Heritage Commerce's net margin of 17.77%. Towne Bank's return on equity of 9.99% beat Heritage Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Towne Bank25.64% 9.99% 1.25%
Heritage Commerce 17.77%8.07%1.01%

56.0% of Towne Bank shares are owned by institutional investors. Comparatively, 75.6% of Heritage Commerce shares are owned by institutional investors. 8.1% of Towne Bank shares are owned by company insiders. Comparatively, 2.7% of Heritage Commerce shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Towne Bank presently has a consensus price target of $39.50, indicating a potential upside of 6.60%. Heritage Commerce has a consensus price target of $13.13, indicating a potential downside of 2.42%. Given Towne Bank's stronger consensus rating and higher possible upside, equities research analysts plainly believe Towne Bank is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Towne Bank
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Heritage Commerce had 1 more articles in the media than Towne Bank. MarketBeat recorded 3 mentions for Heritage Commerce and 2 mentions for Towne Bank. Towne Bank's average media sentiment score of 1.63 beat Heritage Commerce's score of 1.63 indicating that Towne Bank is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Towne Bank
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Towne Bank beats Heritage Commerce on 12 of the 17 factors compared between the two stocks.

How does Heritage Commerce compare to Banc of California?

Heritage Commerce (NASDAQ:HTBK) and Banc of California (NYSE:BANC) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

Heritage Commerce pays an annual dividend of $0.52 per share and has a dividend yield of 3.9%. Banc of California pays an annual dividend of $0.48 per share and has a dividend yield of 2.6%. Heritage Commerce pays out 66.7% of its earnings in the form of a dividend. Banc of California pays out -114.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Banc of California had 12 more articles in the media than Heritage Commerce. MarketBeat recorded 15 mentions for Banc of California and 3 mentions for Heritage Commerce. Heritage Commerce's average media sentiment score of 1.63 beat Banc of California's score of 0.81 indicating that Heritage Commerce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Heritage Commerce
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Banc of California
6 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

75.6% of Heritage Commerce shares are owned by institutional investors. Comparatively, 86.9% of Banc of California shares are owned by institutional investors. 2.7% of Heritage Commerce shares are owned by company insiders. Comparatively, 2.8% of Banc of California shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Heritage Commerce currently has a consensus target price of $13.13, indicating a potential downside of 2.42%. Banc of California has a consensus target price of $22.63, indicating a potential upside of 20.26%. Given Banc of California's stronger consensus rating and higher possible upside, analysts plainly believe Banc of California is more favorable than Heritage Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Heritage Commerce
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Banc of California
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.90

Heritage Commerce has a net margin of 17.77% compared to Banc of California's net margin of -1.44%. Heritage Commerce's return on equity of 8.07% beat Banc of California's return on equity.

Company Net Margins Return on Equity Return on Assets
Heritage Commerce17.77% 8.07% 1.01%
Banc of California -1.44%7.98%0.69%

Banc of California has higher revenue and earnings than Heritage Commerce. Banc of California is trading at a lower price-to-earnings ratio than Heritage Commerce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Heritage Commerce$197.46M4.20$47.83M$0.7817.24
Banc of California$865.13M3.35$228.97M-$0.42N/A

Heritage Commerce has a beta of 0.69, indicating that its stock price is 31% less volatile than the broader market. Comparatively, Banc of California has a beta of 0.74, indicating that its stock price is 26% less volatile than the broader market.

Summary

Banc of California beats Heritage Commerce on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTBK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTBK vs. The Competition

MetricHeritage CommerceBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$828.43M$23.59B$14.03B$12.92B
Dividend Yield3.87%3.18%5.89%10.20%
P/E Ratio17.2427.9929.1324.78
Price / Sales4.209.61503.49107.95
Price / Cash13.8516.2030.2237.44
Price / Book1.161.383.716.43
Net Income$47.83M$2.57B$1.31B$347.27M
7 Day PerformanceN/A-0.04%0.26%2.53%
1 Month PerformanceN/A2.61%0.71%-1.03%
1 Year Performance44.62%29.40%12.52%23.28%

Heritage Commerce Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTBK
Heritage Commerce
2.1228 of 5 stars
$13.45
flat
$13.13
-2.4%
N/A$828.43M$197.46M17.24330
PFS
Provident Financial Services
4.5167 of 5 stars
$25.24
+0.2%
$26.79
+6.1%
+34.4%$3.29B$1.38B10.521,866
FBK
FB Financial
4.0611 of 5 stars
$61.93
+1.4%
$64.67
+4.4%
+28.9%$3.19B$877.84M16.601,594
BOH
Bank of Hawaii
4.2887 of 5 stars
$80.76
+0.8%
$85.20
+5.5%
+25.4%$3.19B$1.07B15.071,877
TOWN
Towne Bank
4.0715 of 5 stars
$38.63
+1.3%
$39.50
+2.3%
+6.1%$3.05B$1.12B10.852,720

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This page (NASDAQ:HTBK) was last updated on 8/10/2026 by MarketBeat.com Staff.
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