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First Busey (BUSE) Competitors

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$30.44 +0.06 (+0.20%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$30.44 +0.00 (+0.02%)
As of 09/11/2026 07:30 PM Eastern
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BUSE vs. FFBC, FRME, STBA, THFF, and TOWN

Should you buy First Busey stock or one of its competitors? First Busey's main competitors and comparable companies include First Financial Bancorp. (FFBC), First Merchants (FRME), S&T Bancorp (STBA), First Financial Corporation Indiana (THFF), and Towne Bank (TOWN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "regional banks" industry.

How does First Busey compare to First Financial Bancorp.?

First Busey (NASDAQ:BUSE) and First Financial Bancorp. (NASDAQ:FFBC) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, valuation, institutional ownership, earnings, profitability and risk.

First Busey currently has a consensus target price of $32.00, indicating a potential upside of 5.12%. First Financial Bancorp. has a consensus target price of $33.67, indicating a potential upside of 3.59%. Given First Busey's stronger consensus rating and higher possible upside, equities analysts plainly believe First Busey is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Busey and First Busey both had 4 articles in the media. First Financial Bancorp.'s average media sentiment score of 1.41 beat First Busey's score of 0.85 indicating that First Financial Bancorp. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bancorp.
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Financial Bancorp. has higher revenue and earnings than First Busey. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$789.53M3.18$135.26M$2.4212.58
First Financial Bancorp.$1.26B2.71$255.60M$2.8311.48

First Busey has a net margin of 21.00% compared to First Financial Bancorp.'s net margin of 20.77%. First Financial Bancorp.'s return on equity of 11.13% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
First Financial Bancorp. 20.77%11.13%1.49%

56.5% of First Busey shares are held by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are held by institutional investors. 3.8% of First Busey shares are held by insiders. Comparatively, 1.1% of First Financial Bancorp. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. First Financial Bancorp. pays an annual dividend of $1.04 per share and has a dividend yield of 3.2%. First Busey pays out 43.0% of its earnings in the form of a dividend. First Financial Bancorp. pays out 36.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years and First Financial Bancorp. has increased its dividend for 1 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey has a beta of 0.71, meaning that its share price is 29% less volatile than the broader market. Comparatively, First Financial Bancorp. has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market.

Summary

First Financial Bancorp. beats First Busey on 9 of the 17 factors compared between the two stocks.

How does First Busey compare to First Merchants?

First Busey (NASDAQ:BUSE) and First Merchants (NASDAQ:FRME) are both mid-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, dividends, earnings, institutional ownership, risk, profitability, valuation and analyst recommendations.

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. First Merchants pays an annual dividend of $1.48 per share and has a dividend yield of 3.6%. First Busey pays out 43.0% of its earnings in the form of a dividend. First Merchants pays out 47.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years and First Merchants has raised its dividend for 13 consecutive years. First Merchants is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

First Busey currently has a consensus target price of $32.00, indicating a potential upside of 5.12%. First Merchants has a consensus target price of $49.00, indicating a potential upside of 19.19%. Given First Merchants' higher possible upside, analysts clearly believe First Merchants is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
First Merchants
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

In the previous week, First Busey had 1 more articles in the media than First Merchants. MarketBeat recorded 4 mentions for First Busey and 3 mentions for First Merchants. First Merchants' average media sentiment score of 1.78 beat First Busey's score of 0.85 indicating that First Merchants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Merchants
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

First Busey has a net margin of 21.00% compared to First Merchants' net margin of 17.05%. First Busey's return on equity of 10.48% beat First Merchants' return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
First Merchants 17.05%8.86%1.12%

First Busey has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market.

First Merchants has higher revenue and earnings than First Busey. First Busey is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$789.53M3.18$135.26M$2.4212.58
First Merchants$1.05B2.45$226M$3.1213.18

56.5% of First Busey shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 3.8% of First Busey shares are owned by company insiders. Comparatively, 1.8% of First Merchants shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

First Merchants beats First Busey on 10 of the 19 factors compared between the two stocks.

How does First Busey compare to S&T Bancorp?

First Busey (NASDAQ:BUSE) and S&T Bancorp (NASDAQ:STBA) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

S&T Bancorp has a net margin of 24.51% compared to First Busey's net margin of 21.00%. First Busey's return on equity of 10.48% beat S&T Bancorp's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
S&T Bancorp 24.51%9.74%1.42%

56.5% of First Busey shares are held by institutional investors. Comparatively, 65.2% of S&T Bancorp shares are held by institutional investors. 3.8% of First Busey shares are held by insiders. Comparatively, 1.2% of S&T Bancorp shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

First Busey has higher revenue and earnings than S&T Bancorp. First Busey is trading at a lower price-to-earnings ratio than S&T Bancorp, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$789.53M3.18$135.26M$2.4212.58
S&T Bancorp$568.51M3.10$134.23M$3.7613.30

In the previous week, First Busey had 2 more articles in the media than S&T Bancorp. MarketBeat recorded 4 mentions for First Busey and 2 mentions for S&T Bancorp. S&T Bancorp's average media sentiment score of 1.41 beat First Busey's score of 0.85 indicating that S&T Bancorp is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
S&T Bancorp
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Busey currently has a consensus price target of $32.00, indicating a potential upside of 5.12%. S&T Bancorp has a consensus price target of $51.60, indicating a potential upside of 3.22%. Given First Busey's higher probable upside, equities research analysts plainly believe First Busey is more favorable than S&T Bancorp.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
S&T Bancorp
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. S&T Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 3.0%. First Busey pays out 43.0% of its earnings in the form of a dividend. S&T Bancorp pays out 39.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has increased its dividend for 10 consecutive years and S&T Bancorp has increased its dividend for 13 consecutive years.

First Busey has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, S&T Bancorp has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

Summary

S&T Bancorp beats First Busey on 10 of the 19 factors compared between the two stocks.

How does First Busey compare to First Financial Corporation Indiana?

First Financial Corporation Indiana (NASDAQ:THFF) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

First Financial Corporation Indiana currently has a consensus price target of $88.00, indicating a potential upside of 13.05%. First Busey has a consensus price target of $32.00, indicating a potential upside of 5.12%. Given First Financial Corporation Indiana's higher probable upside, equities research analysts clearly believe First Financial Corporation Indiana is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Corporation Indiana
0 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.40
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, First Busey had 1 more articles in the media than First Financial Corporation Indiana. MarketBeat recorded 4 mentions for First Busey and 3 mentions for First Financial Corporation Indiana. First Financial Corporation Indiana's average media sentiment score of 0.89 beat First Busey's score of 0.85 indicating that First Financial Corporation Indiana is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Financial Corporation Indiana
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Busey
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

72.7% of First Financial Corporation Indiana shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 5.0% of First Financial Corporation Indiana shares are held by company insiders. Comparatively, 3.8% of First Busey shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

First Financial Corporation Indiana has a beta of 0.41, indicating that its stock price is 59% less volatile than the broader market. Comparatively, First Busey has a beta of 0.71, indicating that its stock price is 29% less volatile than the broader market.

First Busey has higher revenue and earnings than First Financial Corporation Indiana. First Financial Corporation Indiana is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Corporation Indiana$347.56M2.66$79.21M$7.1410.90
First Busey$789.53M3.18$135.26M$2.4212.58

First Financial Corporation Indiana has a net margin of 23.32% compared to First Busey's net margin of 21.00%. First Financial Corporation Indiana's return on equity of 13.02% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Corporation Indiana23.32% 13.02% 1.43%
First Busey 21.00%10.48%1.40%

First Financial Corporation Indiana pays an annual dividend of $2.24 per share and has a dividend yield of 2.9%. First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. First Financial Corporation Indiana pays out 31.4% of its earnings in the form of a dividend. First Busey pays out 43.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Corporation Indiana has increased its dividend for 2 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Financial Corporation Indiana and First Busey tied by winning 10 of the 20 factors compared between the two stocks.

How does First Busey compare to Towne Bank?

First Busey (NASDAQ:BUSE) and Towne Bank (NASDAQ:TOWN) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

First Busey presently has a consensus price target of $32.00, indicating a potential upside of 5.12%. Towne Bank has a consensus price target of $39.50, indicating a potential upside of 6.76%. Given Towne Bank's stronger consensus rating and higher possible upside, analysts clearly believe Towne Bank is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Towne Bank
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

56.5% of First Busey shares are owned by institutional investors. Comparatively, 56.0% of Towne Bank shares are owned by institutional investors. 3.8% of First Busey shares are owned by insiders. Comparatively, 8.1% of Towne Bank shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

First Busey has a beta of 0.71, suggesting that its stock price is 29% less volatile than the broader market. Comparatively, Towne Bank has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market.

In the previous week, First Busey had 3 more articles in the media than Towne Bank. MarketBeat recorded 4 mentions for First Busey and 1 mentions for Towne Bank. Towne Bank's average media sentiment score of 1.87 beat First Busey's score of 0.85 indicating that Towne Bank is being referred to more favorably in the news media.

Company Overall Sentiment
First Busey Positive
Towne Bank Very Positive

Towne Bank has higher revenue and earnings than First Busey. Towne Bank is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$789.53M3.18$135.26M$2.4212.58
Towne Bank$1.12B2.61$169.53M$3.5610.39

First Busey pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Towne Bank pays an annual dividend of $1.12 per share and has a dividend yield of 3.0%. First Busey pays out 43.0% of its earnings in the form of a dividend. Towne Bank pays out 31.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Busey has raised its dividend for 10 consecutive years and Towne Bank has raised its dividend for 13 consecutive years.

Towne Bank has a net margin of 25.64% compared to First Busey's net margin of 21.00%. First Busey's return on equity of 10.48% beat Towne Bank's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey21.00% 10.48% 1.40%
Towne Bank 25.64%9.60%1.22%

Summary

Towne Bank beats First Busey on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BUSE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BUSE vs. The Competition

MetricFirst BuseyBanks IndustryFinance SectorNASDAQ Exchange
Market Cap$2.51B$23.86B$14.01B$12.71B
Dividend Yield3.44%3.17%5.94%11.16%
P/E Ratio12.5827.1925.6725.27
Price / Sales3.189.64509.9288.20
Price / Cash11.2116.1340.1651.44
Price / Book1.091.392.756.20
Net Income$135.26M$2.58B$1.32B$358.27M
7 Day Performance-0.72%-0.52%-1.17%-2.36%
1 Month Performance-2.65%-0.02%0.26%-2.77%
1 Year Performance23.69%23.58%9.27%7.64%

First Busey Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BUSE
First Busey
3.6778 of 5 stars
$30.44
+0.2%
$32.00
+5.1%
+23.6%$2.51B$789.53M12.581,914
FFBC
First Financial Bancorp.
2.8613 of 5 stars
$32.08
-1.7%
$33.67
+4.9%
+24.3%$3.37B$996.38M11.342,199
FRME
First Merchants
4.741 of 5 stars
$40.96
-1.2%
$49.00
+19.6%
+1.8%$2.57B$1.05B13.132,086
STBA
S&T Bancorp
3.9085 of 5 stars
$49.06
-0.9%
$51.60
+5.2%
+26.9%$1.73B$568.51M13.051,209
THFF
First Financial Corporation Indiana
3.9431 of 5 stars
$77.52
-1.0%
$88.00
+13.5%
+32.4%$921.65M$347.56M10.86880

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This page (NASDAQ:BUSE) was last updated on 9/12/2026 by MarketBeat.com Staff.
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