First Financial Bancorp. (FFBC) Competitors

First Merchants (NASDAQ:FRME) and First Financial Bancorp. (NASDAQ:FFBC) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, media sentiment, analyst recommendations, risk, institutional ownership, profitability, earnings and community ranking.

Is FRME or FFBC more profitable?

First Financial Bancorp. has a net margin of 20.74% compared to First Financial Bancorp.'s net margin of 20.15%. First Merchants' return on equity of 11.22% beat First Financial Bancorp.'s return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Merchants	20.15%	10.21%	1.21%
First Financial Bancorp.	20.74%	11.22%	1.43%

Do institutionals and insiders believe in FRME or FFBC?

73.9% of First Merchants shares are held by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are held by institutional investors. 1.3% of First Merchants shares are held by insiders. Comparatively, 2.0% of First Financial Bancorp. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has stronger earnings and valuation, FRME or FFBC?

First Financial Bancorp. has higher revenue and earnings than First Merchants. First Financial Bancorp. is trading at a lower price-to-earnings ratio than First Merchants, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Merchants	$999.49M	2.03	$223.79M	$3.47	10.00
First Financial Bancorp.	$1.12B	1.99	$255.86M	$2.48	9.39

Does the MarketBeat Community favor FRME or FFBC?

First Merchants received 80 more outperform votes than First Financial Bancorp. when rated by MarketBeat users. Likewise, 59.73% of users gave First Merchants an outperform vote while only 46.59% of users gave First Financial Bancorp. an outperform vote.

Company	Underperform	Outperform
First Merchants	Outperform Votes 353 59.73%	Underperform Votes 238 40.27%
First Financial Bancorp.	Outperform Votes 273 46.59%	Underperform Votes 313 53.41%

Which has more volatility & risk, FRME or FFBC?

First Merchants has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, First Financial Bancorp. has a beta of 1.04, suggesting that its stock price is 4% more volatile than the S&P 500.

Is FRME or FFBC a better dividend stock?

First Merchants pays an annual dividend of $1.36 per share and has a dividend yield of 3.9%. First Financial Bancorp. pays an annual dividend of $0.92 per share and has a dividend yield of 4.0%. First Merchants pays out 39.2% of its earnings in the form of a dividend. First Financial Bancorp. pays out 37.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Merchants has increased its dividend for 12 consecutive years. First Financial Bancorp. is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media favor FRME or FFBC?

In the previous week, First Merchants had 4 more articles in the media than First Financial Bancorp.. MarketBeat recorded 9 mentions for First Merchants and 5 mentions for First Financial Bancorp.. First Financial Bancorp.'s average media sentiment score of 0.58 beat First Merchants' score of 0.44 indicating that First Merchants is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Merchants	2 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Financial Bancorp.	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts prefer FRME or FFBC?

First Merchants currently has a consensus price target of $41.25, indicating a potential upside of 18.91%. First Financial Bancorp. has a consensus price target of $24.67, indicating a potential upside of 5.91%. Given First Financial Bancorp.'s stronger consensus rating and higher probable upside, research analysts plainly believe First Merchants is more favorable than First Financial Bancorp..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Merchants	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
First Financial Bancorp.	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Summary

First Merchants beats First Financial Bancorp. on 12 of the 21 factors compared between the two stocks.