Plum Acquisition Corp. I (PLMI) Competitors

Plum Acquisition Corp. I (NASDAQ:PLMI) and AdTheorent (NASDAQ:ADTH) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, community ranking, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment.

Is PLMI or ADTH more profitable?

Plum Acquisition Corp. I has a net margin of 0.00% compared to AdTheorent's net margin of -2.67%. AdTheorent's return on equity of 0.77% beat Plum Acquisition Corp. I's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Plum Acquisition Corp. I	N/A	N/A	-9.03%
AdTheorent	-2.67%	0.77%	0.64%

Do analysts prefer PLMI or ADTH?

AdTheorent has a consensus price target of $4.69, suggesting a potential upside of 46.48%. Given AdTheorent's higher possible upside, analysts clearly believe AdTheorent is more favorable than Plum Acquisition Corp. I.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Plum Acquisition Corp. I	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
AdTheorent	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has stronger valuation & earnings, PLMI or ADTH?

AdTheorent has higher revenue and earnings than Plum Acquisition Corp. I.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Plum Acquisition Corp. I	N/A	N/A	-$30K	N/A	N/A
AdTheorent	$170.81M	1.72	$10K	-$0.06	-53.32

Does the MarketBeat Community believe in PLMI or ADTH?

AdTheorent received 26 more outperform votes than Plum Acquisition Corp. I when rated by MarketBeat users.

Company	Underperform	Outperform
Plum Acquisition Corp. I	N/A	N/A
AdTheorent	Outperform Votes 26 61.90%	Underperform Votes 16 38.10%

Does the media refer more to PLMI or ADTH?

In the previous week, Plum Acquisition Corp. I had 2 more articles in the media than AdTheorent. MarketBeat recorded 2 mentions for Plum Acquisition Corp. I and 0 mentions for AdTheorent. Plum Acquisition Corp. I's average media sentiment score of 0.37 beat AdTheorent's score of 0.00 indicating that Plum Acquisition Corp. I is being referred to more favorably in the media.

Company	Overall Sentiment
Plum Acquisition Corp. I	Neutral
AdTheorent	Neutral

Do insiders and institutionals hold more shares of PLMI or ADTH?

25.9% of Plum Acquisition Corp. I shares are held by institutional investors. Comparatively, 37.7% of AdTheorent shares are held by institutional investors. 71.0% of Plum Acquisition Corp. I shares are held by insiders. Comparatively, 7.1% of AdTheorent shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

AdTheorent beats Plum Acquisition Corp. I on 8 of the 12 factors compared between the two stocks.