Triller Group (NYSE: ILLR) is a publicly traded digital media and technology company that specializes in social entertainment platforms, live events, and content production. Founded in 2015 and headquartered in Los Angeles, the company operates a suite of products designed to empower creators, artists and brands through AI-driven video editing, social sharing and monetization tools. Triller Group’s core offering, the Triller app, enables users to produce and share short-form videos set to licensed music, leveraging machine learning algorithms for seamless editing.
Beyond its flagship app, Triller Group has expanded into complementary digital experiences with TrillerTV, a streaming service featuring original series, podcasts and music-driven programming. The company has also made strategic investments in music streaming, including minority stakes in Resso, enhancing its ability to negotiate licensing deals and develop cross-platform content partnerships. Triller Records, the company’s music publishing and distribution arm, supports emerging and established artists through recording, marketing and distribution services tailored to the digital landscape.
In the live events arena, Triller Group has established a reputation for innovative formats such as Triller Fight Club, which showcases combat sports alongside entertainment segments, and the Verzuz music battles series, acquired in 2021. These live and virtual events leverage celebrity talent, interactive fan engagement and sponsorship opportunities to create hybrid experiences that attract global audiences. The company’s production capabilities encompass everything from concert specials to pay-per-view sports events, positioning it at the intersection of music, sports and digital content.
Triller Group serves a worldwide user base, with teams and partnerships spanning North America, Europe and Asia. Under the leadership of CEO Mike Lu, President and COO Mahi de Silva and a seasoned executive team, the company continues to pursue growth through product innovation, strategic acquisitions and global expansion. With a focus on creator empowerment and experiential content, Triller Group aims to redefine how audiences consume and interact with entertainment in the digital age.
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