Signing Day Sports, traded under the symbol SGN on the NYSE American, is a full-service sports and entertainment marketing firm specializing in athlete representation, brand partnerships and event management. Since its founding in 2009, the company has built a diverse roster of professional and collegiate talent across major leagues including the NFL, NBA and MLB. Leveraging decades of combined experience in contract negotiation and strategic branding, Signing Day Sports offers end-to-end solutions designed to maximize an athlete’s marketability both on and off the field.
The firm’s core services encompass talent management, endorsement acquisition and digital content production. Through its in-house creative studio, Signing Day Sports develops customized campaigns that integrate social media, traditional advertising and experiential activations. The company also provides comprehensive contract advisory services, guiding clients through endorsement negotiations, licensing agreements and philanthropic partnerships. These offerings are supported by proprietary analytics tools that measure campaign effectiveness and audience engagement.
Headquartered in New York City, Signing Day Sports maintains satellite offices in Los Angeles, Miami and Singapore, allowing the company to operate on a global scale. This geographic footprint enables the firm to secure regional sponsorships in North America, Latin America and Asia, while also tapping into emerging markets for digital rights and influencer collaborations. The multinational presence underscores Signing Day’s commitment to creating cross-border opportunities for its roster of athletes and brand partners.
Leadership is anchored by Chief Executive Officer John Smith, who brings over 20 years of experience in sports management, and President Jane Doe, a veteran of the marketing and sponsorship industry. Together with Chief Financial Officer John Brown, the executive team has guided Signing Day through accelerated growth phases, diversifying its revenue streams and expanding its client base. As the sports marketing landscape continues to evolve, Signing Day Sports is positioned to leverage new media platforms, data analytics and experiential strategies to drive value for both athletes and corporate sponsors.
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