Whole Earth Brands (OTCMKTS:ACTTU) is a global ingredients company specializing in natural and reduced-calorie sweeteners, taste enhancement systems and functional beverage solutions. The company’s portfolio includes zero-calorie sweeteners derived from stevia and monk fruit, sugar alcohols such as erythritol, the allulose sweetener in its NaturAlul series, and proprietary flavor systems designed to improve sweetness profiles and mask off-notes. Whole Earth Brands serves both food and beverage manufacturers and retail consumers looking for healthier alternatives to sugar without compromising taste.
In addition to core sweetener offerings, Whole Earth Brands develops acidulants, natural flavors and complementary specialty ingredients for use across categories including baked goods, dairy, confectionery, tabletop sweeteners and beverages. Its brands include Whole Earth®, Wholesome®, Splenda® Naturals and True Citrus®, covering everything from tabletop packets and baking blends to powdered drops and drink mixes. These product innovations address growing consumer demand for reduced-calorie and clean-label formulations while meeting industry requirements for stability, solubility and cost efficiency.
Founded through the consolidation of Merisant’s natural sweetener business and related specialty ingredient activities, Whole Earth Brands traces its origins to early work in artificial and natural sweetener development. Since its formation, the company has expanded capacity via its U.S. manufacturing sites and established distribution partnerships in Europe, Latin America and Asia. Strategic acquisitions and joint ventures have broadened its ingredient portfolio and reinforced its position as a leading supplier to global food and beverage customers.
Under the leadership of CEO Bryan Burnham and a management team with extensive experience in food ingredients, consumer goods and manufacturing operations, Whole Earth Brands continues to invest in research and development, process optimization and market expansion. The company’s customer base spans major consumer packaged goods companies, industrial food processors and retail channels, making it a key partner for organizations seeking innovative, lower-calorie sweetening and flavor solutions.
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