Simply is a technology-driven enterprise specializing in cloud-based workflow automation and data analytics solutions for small and mid-sized organizations. Founded in 2010 and headquartered in New York City, the company develops its core platforms—SimplyFlow, SimplyPay, and SimplyInsights—to streamline business processes, invoicing, and performance reporting. Its offerings are designed to integrate with a broad range of third-party systems, enabling companies in sectors such as professional services, healthcare, and retail to modernize legacy operations and improve agility.
The SimplyFlow platform provides automated approval routing, document management, and real-time notifications to help clients reduce manual intervention and accelerate project timelines. SimplyPay delivers an end-to-end payment orchestration engine that supports multiple currencies and local payment rails, while maintaining compliance with regional regulations. The SimplyInsights module offers customizable dashboards and advanced analytics, empowering business leaders to track key performance indicators and generate ad hoc reports without requiring specialized IT resources.
Since its initial product launch in 2014, Simply has expanded its footprint beyond the United States into Canada, the United Kingdom, and select European markets. The company’s go-to-market strategy leverages direct sales teams and a network of certified implementation partners to tailor solutions to industry-specific use cases. Over the years, Simply has forged alliances with leading ERP and CRM vendors to facilitate seamless data exchange and provide clients with a unified technology environment.
Leadership at Simply is headed by Chief Executive Officer John Doe, who brings more than two decades of software and consulting experience, and Chief Financial Officer Jane Smith, an executive renowned for guiding emerging technology firms through growth phases and public listings. Under their stewardship, Simply has focused on continuous innovation, investing in research and development to expand its product portfolio and address evolving market demands in digital transformation and financial automation.
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