Boohoo Group PLC is a UK-based online fashion retailer founded in 2006 by Mahmud Kamani and Carol Kane. Headquartered in Manchester, the company has built a digital-first platform that emphasizes rapid turn-around of trend-led apparel. Operating without physical stores, Boohoo leverages its vertically integrated supply chain to design, source, and distribute products through its proprietary websites and mobile applications.
The group’s portfolio includes multiple owned brands such as boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal, offering a range of women’s and men’s clothing, footwear, and accessories. Targeting young adult consumers, the company focuses on high-frequency drop cycles, social media engagement, influencer partnerships and data-driven merchandising to capture fast-moving fashion trends at accessible price points.
Boohoo serves customers in the UK, continental Europe, North America, Australia and other international markets. Its e-commerce platform supports localized sites in various languages and currencies, enabling cross-border growth. The company emphasizes an agile supply-chain strategy that allows rapid product development and flexible production, with a network of facilities primarily located in the UK.
In recent years, Boohoo has enhanced its corporate governance and sustainability initiatives in response to industry-wide scrutiny of ethical and environmental practices. The board of directors oversees policies on supplier compliance and product traceability, while the founders continue to play a strategic role in driving expansion and operational improvements.
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