Cervus Equipment is a diversified equipment dealership group specializing in the sale, rental and servicing of agricultural, construction and commercial transportation equipment. The company operates a network of franchised dealerships across Western Canada and select U.S. markets, representing leading brands in machinery and truck manufacturing. Cervus Equipment offers customers a full spectrum of equipment solutions, including new and used equipment sales, lease financing, parts distribution and technical support services.
In its agriculture segment, Cervus Equipment is an authorized dealer for major manufacturers of tractors, combines, seeding and tillage implements. The construction division stocks compact equipment and heavy machinery from top global suppliers, while the commercial transportation arm retails and leases Class 5–8 trucks and related components. Across all segments, Cervus Equipment provides preventative maintenance, repair services, warranty support and 24/7 roadside assistance to keep client operations running smoothly.
Founded in 1995 and headquartered in Edmonton, Alberta, Cervus Equipment has grown through a combination of organic expansion and strategic acquisitions. The company’s dealership footprint spans multiple Canadian provinces—including Alberta, Saskatchewan, Manitoba and British Columbia—as well as key U.S. states such as Montana and Kansas. Over the years, Cervus has broadened its offering to include equipment rentals, asset management programs and collision repair facilities, reinforcing its position as a one-stop provider of capital equipment solutions.
Under the leadership of President and Chief Executive Officer Jason Heinz, Cervus Equipment is focused on enhancing customer experience, expanding its aftermarket parts and service capabilities and pursuing targeted growth opportunities. The executive team emphasizes operational excellence and leveraging digital tools to improve inventory management, service response times and overall dealer efficiency. Through its integrated business model, Cervus Equipment aims to deliver long-term value to agricultural, construction and trucking customers across North America.
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