CP ALL Public Company Limited operates as one of Thailand’s foremost convenience store retailers, primarily under the 7-Eleven brand. Founded in 1988 as part of the Charoen Pokphand Group, CP ALL opened its first store in Bangkok in 1989 and has since grown to a nationwide network serving urban and rural communities across all regions of the country. The company’s stores offer a wide range of ready-to-eat meals, snack foods, beverages, personal care items, and essential household products, positioning CP ALL as a key player in Thailand’s retail ecosystem.
Beyond its core convenience store operations, CP ALL has expanded its services to include bill payment options, mobile top-ups, ticketing solutions, and financial services, catering to evolving consumer needs in an increasingly digital market. The company has integrated modern payment systems and loyalty programs to enhance customer experience and foster repeat patronage. CP ALL also engages in product development through private-label brands, providing competitive offerings across food, drink, and everyday essentials.
CP ALL’s growth strategy encompasses both organic expansion and strategic partnerships. Through continuous store network expansion and renovation, the company ensures high accessibility and convenience for consumers. It also collaborates with local and international suppliers to diversify its product assortment, meeting the tastes and preferences of a broad customer base. The company’s supply chain and distribution capabilities support its extensive store footprint, enabling efficient inventory management and rapid replenishment.
Under the leadership of President and Chief Executive Officer Somchart Harnhirun, CP ALL maintains a focus on innovation, sustainability, and community engagement. The company pursues environmental initiatives such as waste reduction, energy-efficient store designs, and responsible sourcing practices. By balancing commercial objectives with social responsibility, CP ALL continues to strengthen its market position and contribute to Thailand’s retail landscape.
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