Distribuidora Internacional de Alimentación, S.A. (DIA Group) is a multinational food retail company based in Madrid, Spain. Established in 1979, DIA operates a network of neighborhood stores focused on convenience, discount and proximity formats under brands such as DIA, DIA Maxi and La Plaza de DIA. The company’s product portfolio includes fresh and packaged food, household goods, personal care items and private label offerings that account for a significant portion of its merchandise.
DIA maintains a presence in Southern Europe and Latin America, with operations spanning Spain, Portugal, Brazil and Argentina. In Spain and Portugal, it operates a mix of small- and medium-sized outlets in urban and suburban markets, supported by online platforms and home delivery services. In Brazil and Argentina, the company leverages its discount model to serve price-sensitive consumers across metropolitan and regional areas through local store formats.
The company has pursued strategic initiatives to enhance its digital capabilities and optimize supply chains, investing in logistics centers, e-commerce platforms and data-driven inventory management. Its loyalty program, ClubDIA, provides personalized promotions and digital coupons, underpinning efforts to strengthen customer engagement and improve basket productivity.
DIA is governed by a board of directors chaired by an independent chairman and supported by an executive committee led by a chief executive officer. The leadership team focuses on delivering sustainable growth through cost discipline, network efficiency and local market adaptation. Over its history, DIA has navigated periods of consolidation and strategic realignment, reaffirming its commitment to accessible grocery retailing in its core markets.
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