Global Fashion Group is a leading online fashion and lifestyle retailer serving consumers across multiple emerging markets. The company operates an integrated e-commerce platform that offers apparel, footwear, accessories and beauty products from both international and local brands. Through a combination of first-party inventory and a third-party marketplace model, Global Fashion Group provides a broad assortment designed to meet diverse customer preferences and price points.
In addition to retailing branded merchandise, the company delivers end-to-end logistics, warehousing and fulfillment services. It also offers digital marketing support and localized customer care across its platforms. By leveraging data analytics and proprietary technology, the business aims to optimize inventory management, personalize shopping experiences and enhance online engagement for its target audiences.
Headquartered in Luxembourg, Global Fashion Group operates regional e-commerce sites under names such as Dafiti in Latin America, ZALORA in Southeast Asia, Namshi in the Middle East and The ICONIC in Australia and New Zealand. The company’s platforms serve millions of active customers, with localized websites, mobile apps and payment solutions tailored to each market’s language, currency and delivery infrastructure.
Founded in 2011 as a spin-out from a European investment group, Global Fashion Group has grown through a combination of organic expansion and selective acquisitions. The company is governed by an experienced international management team and overseen by a board of directors with expertise in retail, technology and emerging-market operations. Its strategic focus remains on strengthening its market positions, improving unit economics and driving long-term sustainable growth in the online fashion sector.
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