Heineken N.V. is a global brewing company best known for its eponymous Heineken® lager, one of the world’s most recognized beer brands. Established in Amsterdam in 1864 by Gerard Adriaan Heineken, the company has since expanded its product portfolio to include more than 300 international, regional and local beer and cider brands. Beyond its flagship lager, its offerings range from specialty and craft beers to cider and non-alcoholic beverages, catering to a broad spectrum of consumer tastes and occasions.
The company’s brand portfolio features well-established names such as Amstel®, Birra Moretti®, Tiger®, Sol®, Dos Equis® and Red Stripe®, alongside a growing selection of craft and specialty beers. Heineken also markets a variety of ciders under the Strongbow® label and invests in non-alcoholic innovations such as Heineken 0.0®. By continuously developing new products and variants, the brewer seeks to address evolving consumer preferences for low-and-no-alcohol options and premium, artisanal beer experiences.
With operations spanning over 70 countries and exports reaching more than 190 markets, Heineken maintains a significant global footprint. The company operates a network of more than 160 breweries, complemented by a vast distribution system that supports on- and off-trade channels. Its geographic reach covers Europe, the Americas, Africa, the Middle East and Asia Pacific, enabling it to leverage both local expertise and international scale.
Leadership under CEO Dolf van den Brink, appointed in 2020, has emphasized sustainability, digital engagement and responsible drinking initiatives. Heineken’s “Brewing a Better World” strategy focuses on reducing carbon emissions, promoting water stewardship, and sourcing ingredients sustainably. The controlling Heineken family and a diverse board of directors guide long-term strategic planning, ensuring the company remains competitive in a dynamic global beer market.
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