JCDecaux SA engages in outdoor advertising activities worldwide. The company operates in three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment is involved in advertising in shopping malls; renting street furniture; selling and renting equipment; and the provision of cleaning, maintenance, and other services. The Transport segment provides advertising services in public transport systems, such as airports, subways, buses, tramways, and trains. The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; and the provision of neon-light billboards and advertising wraps. It has a strategic partnership with PlayPlay to accelerate the development of its digital products and services. The company was founded in 1964 and is based in Neuilly-sur-Seine, France. JCDecaux SA is a subsidiary of JCDecaux Holding SAS.
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