Kid Brands, Inc. (OTCMKTS:KIDB) is a designer, marketer and distributor of infant and juvenile products, nursery décor and children’s accessories. The company’s portfolio includes a range of branded products such as infant rattles and developmental toys, nursery bedding and décor, baby gear and travel systems. Through its in‐house design teams and partnerships with third‐party manufacturers, Kid Brands coordinates product development, quality control and supply chain logistics to deliver a comprehensive line of children’s merchandise.
The company’s primary offerings are organized under several key brands, each targeting a different segment of the children’s products market. CoCaLo focuses on premium nursery bedding and nursery décor, while Sassy delivers age‐appropriate infant and toddler toys that promote sensory development. The LaJobi segment provides premium juvenile furniture, including cribs and changing tables. In addition, Kid Brands markets products under licensed agreements and collaborates with retail partners to extend its product reach through specialty, mass‐market and direct‐to‐consumer channels.
Kid Brands maintains a broad geographic footprint, serving customers in North America, Europe and select markets in Asia. The company sells through a diversified network of independent specialty stores, big‐box retailers, online merchants and direct sales platforms. This multichannel approach allows Kid Brands to tailor its marketing and distribution strategies to regional consumer preferences and retail trends, while leveraging global sourcing relationships to optimize cost and delivery timelines.
Founded as Russ Berrie & Company, Kid Brands embarked on a rebranding initiative in 2010 to sharpen its focus on the children’s products industry. Headquartered in Montvale, New Jersey, the company’s executive leadership team is led by President and Chief Executive Officer Steven B. Dunn, who oversees strategic planning, corporate development and brand management. Kid Brands continues to invest in product innovation and channel expansion as it seeks to strengthen its position in the highly competitive juvenile products marketplace.
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