TAAT Lifestyle & Wellness Ltd. is a consumer products company focused on developing and marketing tobacco-free, nicotine-free smoking alternatives. Its flagship product, TAAT, is designed to replicate the sensory experience of traditional cigarettes through a proprietary “Beyond Tobacco” blend made from hemp biomass and other plant-derived ingredients. The company aims to offer adult smokers a flavorful, familiar experience without the addictive properties of nicotine or tobacco.
The TAAT product line currently includes Original, Smooth, and Rich flavor profiles, each crafted to mimic the taste, aroma, and burn characteristics of a conventional cigarette. These products are manufactured in a regulated facility under strict quality and safety standards. TAAT also pursues new product opportunities in the wellness sector, exploring extensions into hemp-based wellness items and functional consumables that align with its mission of healthier lifestyle alternatives.
TAAT distributes its products primarily through retail convenience and grocery channels across select U.S. markets, complemented by direct-to-consumer sales via its e-commerce platform. The company has secured partnerships with established distributors and is in ongoing discussions to expand its footprint into additional states and international territories. Marketing efforts include targeted sampling campaigns and strategic alliances with retail networks that cater to adult consumers seeking tobacco alternatives.
Founded in 2020 and headquartered in Boca Raton, Florida, with research operations in Tel Aviv, TAAT is led by a management team with decades of combined experience in consumer goods, regulated products, and brand building. Its board of directors features former executives from the tobacco and wellness industries, underscoring the company’s commitment to operational excellence and responsible growth. TAAT continues to invest in product innovation and market development as it pursues its vision of offering adult smokers a compelling, non-addictive alternative.
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