Wm Morrison Supermarkets plc is a leading grocery retailer in the United Kingdom, operating a network of full-line supermarkets and convenience outlets under the Morrisons and Morrisons Daily brands. Founded in 1899 by William Morrison as an egg and butter merchant in Bradford, the company has grown to serve millions of customers each week through more than 490 stores across England, Scotland and Wales. Headquartered in Bradford, West Yorkshire, Morrisons maintains a strong regional presence while leveraging national supply chain capabilities to deliver fresh food and everyday essentials to communities throughout the UK.
The company’s core business activities encompass supermarket retailing, convenience formats, online grocery delivery and wholesale operations. Morrisons’ supermarkets offer a comprehensive assortment of products, including fresh produce, bakery goods, meat and fish counters, dairy items and household essentials. Its convenience arm, Morrisons Daily, operates alongside petrol forecourts and in-store formats, catering to shoppers seeking quick-serve options and grab-and-go items. In addition, the company has expanded its wholesale footprint through partnerships that supply independent retailers and food service providers.
Morrisons places particular emphasis on vertically integrated supply chains, owning key manufacturing sites for fresh meat, bakery products and distribution centres. This integration supports the company’s commitment to quality, traceability and value, with initiatives focused on British sourcing, sustainable farming and reduced food waste. Beyond grocery, Morrisons also offers non-food ranges, in-store financial services and a growing e-commerce platform that extends home delivery and click-and-collect services to urban and rural locations alike.
Governed by a board chaired by Andrew Higginson, Morrisons’ executive leadership is headed by Chief Executive David Potts, who joined the company in 2015 and has driven initiatives in digital transformation and customer experience. Since its founding over a century ago, Morrisons has maintained a family heritage ethos while adapting to changing consumer trends, positioning itself as a resilient player in the competitive UK grocery market.
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