Pernod Ricard is a French multinational company specializing in the production and distribution of wines and spirits. Formed in 1975 through the merger of Pernod and Ricard, the group has grown into one of the world’s leading players in the beverage alcohol industry. Its portfolio encompasses a broad range of categories, including whisky, vodka, rum, gin, tequila, liqueurs, and wines, supported by a global network of distilleries, vineyards, and production facilities.
The company’s flagship brands include Absolut vodka, Jameson Irish whiskey, Chivas Regal and Ballantine’s Scotch whiskies, Martell cognac, Beefeater gin, Havana Club rum, and Malibu liqueur, alongside a rich selection of wine labels. Pernod Ricard employs a house of brands strategy, managing each brand with dedicated marketing and innovation teams to ensure targeted consumer engagement and sustained brand equity. The group also invests in emerging craft spirits and premium offerings to capitalize on evolving consumer preferences.
Pernod Ricard operates in more than 80 countries and sells its products in over 160 markets, with significant market shares in Europe, North America, Asia, the Middle East, Africa, and Latin America. Its distribution channels span on-trade venues such as bars and restaurants, off-trade retail outlets, and travel retail terminals in airports and border shops. The company’s global footprint is supported by regional headquarters and partner networks, enabling localized marketing, sales, and supply-chain optimization.
Under the leadership of Chairman and Chief Executive Officer Alexandre Ricard, Pernod Ricard has pursued a strategy centered on premiumization, digital innovation, and sustainability. The group has committed to reducing its environmental impact through water-saving initiatives, responsible sourcing of raw materials, and packaging optimization. Pernod Ricard continues to leverage its strong heritage and diverse brand portfolio to drive growth in both mature and emerging markets, while maintaining a focus on corporate social responsibility and long-term value creation.
AI Generated. May Contain Errors.
