Rediff.com India Limited operates as a diversified internet company, providing a suite of digital content, communications and e-commerce services primarily for the Indian market and its global diaspora. Founded in 1996 by Ajit Balakrishnan and headquartered in Mumbai, the company was among the pioneers of the Indian online portal space. Over more than two decades, Rediff.com has established itself as a recognizable brand in news, entertainment and lifestyle publishing, leveraging its website and mobile platforms to deliver text, audio and video content to millions of users.
The company’s core business activities include the operation of Rediff.com, a comprehensive portal offering general news, stock market updates, technology coverage, sports commentary and entertainment features. Complementing its content arm is Rediffmail, a free e-mail service that has been in continuous operation since the portal’s early days. On the commerce side, Rediff Shopping serves as an online marketplace connecting merchants with consumers across categories such as fashion, electronics, home goods and books. Rediff Monet, the company’s digital advertising division, provides targeted ad solutions and promotional tools for both domestic and international advertisers seeking to reach the Indian audience.
In addition to its consumer-focused offerings, Rediff.com India delivers business-to-business e-commerce solutions under the Rediff Business brand, which caters to corporate procurement and supply chain requirements. The company has also ventured into financial services, offering financial research, brokerage referrals and stock screening tools. Through strategic partnerships and technology integrations, Rediff.com continues to evolve its platform capabilities, emphasizing user experience, mobile accessibility and localized content tailored to diverse regional languages.
Leadership at Rediff.com India has remained closely held since its inception. Ajit Balakrishnan, the company’s founder and long-time chief executive officer, guides the strategic vision and oversees product development, while a core management team focuses on operations, marketing and technology deployment. Rediff.com India Limited trades on the OTC Markets under the symbol REDFY and maintains its commitment to expanding digital services in line with India’s growing internet penetration and consumption trends.
AI Generated. May Contain Errors.