SalMar ASA is a Norway‐based integrated seafood company primarily engaged in the farming, processing and distribution of Atlantic salmon. Founded in 1991 and headquartered on the island of Frøya, the company has grown to become one of the world’s leading salmon producers. SalMar leverages advanced breeding programs and modern aquaculture techniques to deliver high‐quality salmon products to markets across Europe, Asia and North America.
The company’s core operations include sea‐based salmon farming, land‐based hatchery facilities for smolt production and onshore processing plants. SalMar has invested in research and development to optimize feed formulations, improve fish welfare and reduce environmental impact. Through its processing arm, SalMar fillets, smokes and packages salmon both for fresh consumption and value‐added products, supplying retail, foodservice and industrial customers globally.
While Norway remains SalMar’s primary geographic footprint, the company has expanded through strategic partnerships and joint ventures. It holds major interests in Scottish Sea Farms in the United Kingdom and participates in pioneering offshore farming trials in the North Sea. In addition, SalMar explores opportunities in markets such as Canada and Chile, focusing on sustainable growth and local resource management.
SalMar’s leadership team is anchored by founder and majority shareholder Gustav Witzøe, who serves as chairman of the board. The executive management group combines expertise in marine biology, environmental science and global supply chain management. Under this leadership, SalMar continues to pursue innovation in aquaculture, aiming to meet growing demand for responsibly produced seafood.
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