D'Ieteren Group (OTCMKTS:SIEVF) is a Belgian diversified automotive company headquartered in Brussels. The group operates primarily through two core segments: D’Ieteren Automotive and Belron. D’Ieteren Automotive is the exclusive distributor in Belgium for Volkswagen Group brands, including Volkswagen, Audi, Porsche, SEAT, Škoda and Volkswagen Commercial Vehicles. This division handles vehicle sales, marketing, financing and after-sales services for a broad network of dealerships across the Belgian market.
Belron, acquired by D’Ieteren in 1991, is a global leader in vehicle glass repair and replacement services. Under brands such as Carglass in Continental Europe, Safelite in North America, Autoglass in the UK and O’Brien in Australia, Belron employs a network of service centres and mobile technicians in over 35 countries. The division offers windscreen repair, full glass replacement and advanced driver-assistance system (ADAS) calibration for private and commercial vehicles.
Founded in 1805 as a coachbuilding enterprise, D’Ieteren has evolved through two centuries of automotive innovation and strategic diversification. The acquisition of Belron marked a shift into global vehicle services, while ongoing investments in digitalisation and sustainable mobility reflect the group’s long-term growth ambitions. D’Ieteren also manages a property portfolio that supports its operational infrastructure in key markets.
Under the leadership of CEO Rémy Guffens, D’Ieteren Group continues to focus on customer-centric solutions, operational excellence and environmental responsibility. While its automotive distribution activities remain concentrated in Belgium, the Belron division extends D’Ieteren’s reach across Europe, North America, Latin America, Asia-Pacific and Africa, reinforcing its position in the global automotive services industry.
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