Universal Entertainment Co., Ltd., formerly known as Aruze Corporation, is a Japan-based developer and manufacturer of gaming and amusement machines. Established in 1969, the company has built a reputation for pioneering innovations in the pachinko and pachislot industry. In 2009, Aruze rebranded to Universal Entertainment to reflect its expanding global ambitions beyond the domestic Japanese market. Over its history, Universal Entertainment has maintained a focus on high-quality mechanical design and cutting-edge technology to differentiate its products in a competitive sector.
The company’s core business activities center on the design, production and distribution of gaming machines, including pachinko and electronic pachislot systems for the Japanese arcade and parlor market. Universal Entertainment also develops casino-grade slot machines and related gaming systems for international jurisdictions, such as North America and select Asian gaming centers. Its product portfolio features proprietary mechanical and digital gaming platforms, alongside service offerings that include system installation, equipment maintenance and technical support for operators.
Universal Entertainment serves an international customer base through subsidiaries and sales offices in Japan, Macau, the Philippines and the United States. The firm’s games are distributed through a network of licensed operators, with a growing presence in regulated casino markets. Leadership is spearheaded by President and CEO Michihiro Tsuchida, under whom the company has pursued strategic investments in research and development, as well as initiatives to enhance the player experience through interactive digital features. With a blend of traditional gaming heritage and forward-looking technology, Universal Entertainment continues to position itself as a globally recognized provider of leisure and gaming equipment.
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