Yokohama Rubber Co., Ltd. is a Japan-based manufacturer specializing in the development and production of tires and a wide range of rubber-based products. The company’s core business activities encompass passenger car tires, commercial truck and bus tires, off-the-road tires for industrial and agricultural applications, as well as specialty products such as hoses, belts, sealants and marine hoses. Yokohama Rubber markets its tire products under well-known brands including YOKOHAMA and ADVAN, serving both original equipment manufacturers and the replacement market.
Founded in 1917, Yokohama Rubber has grown from its roots as one of Japan’s first indigenous tire producers into a global enterprise with more than a century of engineering and manufacturing expertise. Throughout its history, the company has invested heavily in research and development, pioneering technologies in wet-weather performance, low rolling resistance and tire longevity. This focus on innovation has driven partnerships in motorsports, where Yokohama tires have been used in touring car, rally and endurance championships worldwide.
With headquarters in Tokyo, Yokohama Rubber maintains production and R&D facilities across Asia, North America, Europe and Oceania. Its global footprint includes manufacturing plants in the United States, Thailand, China and the United Kingdom, supported by sales offices and technical centers that allow the company to tailor products to regional market requirements. This international presence has enabled Yokohama Rubber to diversify its revenue streams and respond quickly to changing consumer and regulatory demands in the tire and industrial rubber markets.
The company’s leadership team places strong emphasis on sustainable growth, environmental responsibility and corporate governance. Yokohama Rubber continues to pursue strategic initiatives centered on electrification, resource efficiency and circular economy principles. By aligning its operations with evolving industry standards and customer expectations, the company aims to reinforce its position as a leading innovator in the global rubber products sector.
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