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At Hermès, woven leather and quiet confidence set the tone for Paris menswear

A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP Photo/Michel Euler)

Key Points

  • Hermès opted for quiet luxury and precise tailoring over spectacle at Paris Fashion Week, showcasing sharp jackets and high-waisted woven leather trousers.
  • Artistic director Véronique Nichanian emphasized deep craft and calm elegance with a muted palette of coffee, slate, taupe and beige.
  • The collection fused house tradition and modern sensuality through featherlight silks, subtle zigzag motifs and silver hardware, all without chasing trends.
  • In a season of industry shake-ups, Hermès stood out by prioritizing the pleasure of the wearer rather than applause, reinforcing its confident focus on timeless luxury.
  • MarketBeat previews the top five stocks to own by July 1st.

PARIS (AP) — While much of Paris Fashion Week chased spectacle, Hermès chose a different path.

On Saturday, artistic director Véronique Nichanian unveiled a Summer 2026 men’s collection that spoke in a language of quiet strength, deep craft and calm luxury.

Models walked beneath soaring mirrors in sharply cut jackets, high-waisted woven leather trousers, and sleeveless tops — pieces that fused house tradition with a modern, easy sensuality.

Nichanian’s colors were cool and exact: coffee, slate, taupe and beige, each one a lesson in subtlety. There was no shouting here, only precision.

What made the collection powerful was its restraint. Where others go wide, Hermès goes narrow —offering tailored silhouettes and a sense of order when the rest of fashion is busy making noise. Fine leather, featherlight silks, and bandanas with a whisper of fringe reminded the crowd that true luxury is about touch, not flash.

Nichanian’s playful touches — zigzag motifs, the wink of an unbuttoned shirt, a glint of silver hardware — kept things human, not stiff. It was a masterclass in how to make classic codes feel new, even radical, simply by refusing to chase trends.

In a season marked by designer shake-ups and economic jitters, Hermès stood alone: confident, focused, and unwilling to compromise. As Nichanian took her bow to cheers, she sent a clear message — at Hermès, luxury is about the pleasure of the wearer, not the applause of the crowd.

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