J.M. Smucker plans to remove artificial colors from its jams and other products by the end of 2027

Key Points

• J.M. Smucker Co. will eliminate artificial colors from all its products by the end of 2027 and from foods sold in K-12 schools by the 2026-27 school year.
• While most Smucker products are already free of synthetic dyes, sugar-free jams, ice cream toppings and some recently acquired Hostess items (like Twinkies and Snoballs) still contain artificial colors.
• Smucker’s pledge aligns with a wider industry move, as Nestlé, Conagra Brands, Kraft Heinz and General Mills have also announced plans to phase out synthetic dyes.
• The action comes amid increased regulatory scrutiny, including the FDA’s ban on Red 3 and a push to remove all synthetic food dyes by the end of 2026.

J.M. Smucker Co. plans to remove artificial colors from its products by the end of 2027.

Orrville, Ohio-based Smucker said Thursday it will also remove synthetic dyes from foods sold to K-12 schools by the 2026-2027 school year.

Smucker said the majority of its products – including its Uncrustables sandwiches – are already free of synthetic dyes. But some products still have them, including sugar-free jams and ice cream toppings.

Smucker said some products from Hostess, which it acquired in 2023, also contain artificial colors. Twinkies are made with Red 40 and Yellow 5, for example, while Snoballs snack cakes are made with Red 40 Lake, a dye combined with aluminum to keep it from dissolving in water.

Smucker joins a growing number of big food companies that have announced plans to eliminate artificial dyes. Earlier this week, Nestle and Conagra Brands — the parent company of Duncan Hines — both said they would phase out synthetic dyes. Kraft Heinz and General Mills made similar pledges last week.

The federal government has stepped up its scrutiny of artificial colors in recent months. In January, days before President Donald Trump took office, the U.S. regulators banned the dye called Red 3 from the nation’s food supply, nearly 35 years after it was barred from cosmetics because of potential cancer risk.

In April, Trump’s Health Secretary Robert F. Kennedy Jr. and FDA Commissioner Marty Makary said the agency would take steps to eliminate synthetic dyes by the end of 2026, largely by relying on voluntary efforts from the food industry.