The Glimpse Group (NASDAQ:VRAR) (NASDAQ:VRAR) is a New York‐based holding company specializing in the development and delivery of immersive technology solutions across virtual reality (VR), augmented reality (AR) and mixed reality (MR). Founded in 2017 by Amir Rubin, the company has assembled a network of operating subsidiaries focused on creating custom software, content and platforms that empower clients in sectors such as healthcare, industrial manufacturing, real estate, retail and education. Through these subsidiaries, The Glimpse Group provides end-to-end services that span strategy consulting, application design, 3D content creation and hardware integration.
Core offerings include enterprise training modules that leverage VR for realistic scenario simulations, marketing and brand-engagement experiences using AR overlays, and collaborative virtual workspaces designed for remote teams. The Glimpse Group’s metaverse platforms enable virtual events, product demonstrations and interactive retail showcases, providing organizations with scalable tools to engage audiences in immersive digital environments. Its software solutions support both mobile and headset-based devices, ensuring compatibility across a broad spectrum of hardware.
Operating primarily in North America, The Glimpse Group has expanded its reach into Europe and Asia through strategic partnerships and targeted acquisitions. Subsidiaries such as 8ninths (industrial visualization), GramercyExtreme (retail AR/VR design) and Next/NOW (marketing‐driven immersive experiences) illustrate the company’s diversified portfolio. This decentralized structure allows each subsidiary to maintain specialized expertise while benefiting from shared resources in research, development and go-to-market initiatives.
Under the leadership of Chairman and CEO Amir Rubin, whose background includes senior roles in finance and immersive technology, The Glimpse Group continues to pursue growth through organic innovation and acquisitions. The company’s management team brings together professionals with deep experience in software engineering, creative production and business strategy, positioning Glimpse to capitalize on the expanding use cases for XR and metaverse applications across enterprise and consumer markets.